Title | OOH-JUSTIN |
Brand | NUBIAN JAK COMMUNITY TRUST |
Product/Service | NUBIAN JAK COMMUNITY TRUST |
Category |
A06. Not-for-profit / Charity / Government |
Entrant
|
HAVAS London, UNITED KINGDOM
|
Idea Creation
|
HAVAS London, UNITED KINGDOM
|
Media Placement
|
HAVAS London, UNITED KINGDOM
|
Production
|
HAVAS STUDIOS London, UNITED KINGDOM
|
Credits
Vicki Maguire |
Havas London |
Creative Board Sponsor |
Andy Lockley |
Havas London |
Creative Lead |
Ken Abalos |
Havas London |
Creative |
Sam Adio |
Havas London |
Creative |
Lorenzo Fruzza |
Havas London |
Creative |
Simon Baker |
Havas London |
Creative |
Shaun Musgrove |
Havas London |
Creative |
Claire Lillis |
Havas London |
Production |
Ali Cooper |
Havas London |
Production |
Joseph Ogunmokun |
Havas London |
Production |
Nikola Oksiutycz |
Havas London |
Production |
Ravi Matharu |
Havas London |
Strategy |
Ally Chapman |
Havas London |
Strategy |
Milan Zum Hebel |
Havas London |
Strategy |
Asa Nowers |
Havas London |
Strategy |
Tamara Greene |
Havas London |
Client Services |
Hannah Thomas |
Havas London |
Client Services |
Evie Ungemuth |
Havas London |
Client Services |
Simon Bevan |
Havas Media |
Media |
Chris Allen |
Havas Media |
Media |
Sarah Johnson |
Havas Media |
Media |
Faye Raincock |
Havas London |
PR |
Ollie Dearn |
Havas London |
PR |
Cultural / Context information for the jury
Only 1.6% of those honoured by Britain’s iconic blue plaques are of African or Caribbean descent. To address this injustice, we used a 150-year-old commemorative plaque scheme to tackle 150 years of institutional racism. Utilising London's historic buildings to bring to life the stories of the forgotten Black heroes who once occupied them, and turning the ubiquitous blue plaques black, The Black Plaque Project put Black achievement up for all to see. 30 black plaques, recognising the overlooked contributions of 30 Black Britons. Supported with billboards, print, social and an interactive mobile platform, The Black Plaque Project not only calls out the issue of posthumous exclusion, it’s become a catalyst for change.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Larger