Title | BATH |
Brand | LAVAZZA |
Product/Service | LAVAZZA A MODO MIO |
Category |
A01. Consumer Goods |
Entrant
|
VMLY&R ITALY Milan, ITALY
|
Idea Creation
|
VMLY&R ITALY Milan, ITALY
|
Credits
Francesco Poletti |
VMLY&R ITALY |
CCO |
Rafael Genu |
VMLY&R ITALY |
ECD - Copywriter |
Cristian Comand |
VMLY&R ITALY |
ECD - Art Director |
Francesco Sgritta |
VMLY&R ITALY |
Deputy Creative Director - Art |
Davide Labò |
VMLY&R ITALY |
Deputy Creative Director - Copywriter |
Veronica Pagani |
VMLY&R ITALY |
Client Lead |
Valeria Pedrazzini |
VMLY&R ITALY |
Group Account Director |
Costanza Angeletti |
VMLY&R ITALY |
International Coordinator |
Cultural / Context information for the jury
Having an espresso at the bar is a very important Italian ritual. And thanks to Lavazza A Modo Mio, a system of machines and capsules, it is possible to replicate the same bar parameters at home. Last years in Italy, the compatible capsules market has grown by +23%. Due to this trend, Lavazza wanted to relaunch A Modo Mio with a visual campaign, sedimenting the brand positioning "A casa come al bar" (“At home like at the coffee shop”), which actually takes shape in three surrealistic visuals shot by Toiletpaper. The barman and the AMM System are the protagonists of the campaign: with Lavazza A Modo Mio is like having a bartender at home. The campaign uses a premium-with-a-smile tone of voice to show how Lavazza A Modo Mio is the easiest way to bring home the real Italian espresso.
Translation. Provide a full English translation of any text.
Headline translation: At home like at the coffee shop.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Larger