THE GUARDIAN 200 YEARS, A WORK IN PROGRESS
| Title | THE GUARDIAN 200 YEARS, A WORK IN PROGRESS |
| Brand | THE GUARDIAN |
| Product/Service | THE GUARDIAN NEWSPAPER |
| Category |
A04. Media / Entertainment |
|
Entrant
|
OLIVER London, UNITED KINGDOM
|
|
Idea Creation
|
OLIVER London, UNITED KINGDOM
|
Credits
| Rod Sobral |
OLIVER Agency |
Global Chief Creative Officer |
| Rob Kavanagh |
OLIVER Agency |
ECD |
| Sam Jacobs |
OLIVER Agency |
Creative Director |
| Rae Stones |
OLIVER Agency |
Creative Director |
| Dan Perry |
OLIVER Agency |
Planner |
| Liam Smith |
OLIVER Agency |
Design Director |
| Alex Breuer |
The Guardian |
Design Director |
| Kate Davies |
the Guardian |
Head of Marketing |
| Ben Longden |
the Guardian |
Producer |
| Tony Barry |
Independent Films |
Director |
| Parv Thind |
Wave |
Sound Designer |
| Seamus O'Kane |
Youngster |
Colourist |
| Jon Hopkins |
Domino Publishing |
Postproduction Music |
| Iza Pawlowska |
OLIVER Agency |
Account Lead |
Cultural / Context information for the jury
As a news brand, we felt copy should be at the beating heart of our campaign and our provocative headlines were carefully aligned to the enduring values and product-points that only the Guardian news brand could lay claim to.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Yes. The multi-city OOH campaign across almost 200 sites, including special builds that were still in progress, and poignant locations with deeper meaning like the mega-banner in Manchester, moments from the Guardian’s birthplace.