| Title | JUST A WALL |
| Brand | INNOCENCE EN DANGER |
| Product/Service | CHILD PROTECTION |
| Category |
E02. Ambient Outdoor |
|
Entrant
|
ROSA PARIS, FRANCE
|
|
Idea Creation
|
ROSA PARIS, FRANCE
|
|
Media Placement
|
ROSA PARIS, FRANCE
|
|
PR
|
ROSA PARIS, FRANCE
|
|
Production
|
ROSA PARIS, FRANCE
|
|
Production 2
|
SOVAGE Paris, FRANCE
|
|
Production 3
|
ATELIER DOWNTOWN Paris, FRANCE
|
|
Production 4
|
SCHMOOZE Paris, FRANCE
|
Credits
| Jean-Patrick Chiquiar |
ROSA PARIS |
COFOUNDER |
| Gilles Fichteberg |
ROSA PARIS |
Executive Creative Director |
| Jean-François Sacco |
ROSA PARIS |
Executive Creative Director |
| Nicolas Gadesaude |
ROSA PARIS |
Creative Director |
| Julien Saurin |
ROSA PARIS |
Creative Director |
| Benedicte Morin |
ROSA PARIS |
Art Director |
| Yara Dalens |
ROSA PARIS |
Copywriter |
| Cyril Haoual |
ROSA PARIS |
Art Director |
| Mathilde Colson |
ROSA PARIS |
Art Director Assistant |
| Yann Lesteven |
ROSA PARIS |
Assistant Art Director |
| Soraya Cottin |
ROSA PARIS |
Account Director |
| Clara Bizet |
ROSA PARIS |
Account Manager |
| Lauren Weber-Staricky |
ROSA PARIS |
Head of communication |
| Elodie Jonquille |
ROSA PARIS |
Head TV prod |
| Sanae Belkouri |
ROSA PARIS |
Agency Producer |
Cultural / Context information for the jury
In France, a child dies every five days beaten to death by a relative (this situation got much worse during lockdown). Studies reveal that, very often, neighbours have doubts but don’t dare call the police, either because they’re afraid they’re wrong, or because they don’t think it’s their business. Yet, when in doubt, there is an emergency number: 119. It’s not the police. It’s a special helpline with people who will look into the problem and keep an eye on the situation. Our objective is to remind people that this number exists and that it’s their responsibility to call it if they suspect something is wrong. Not doing so could lead to the worst-case scenario.
Please outline the innovative elements of the work
After a 6-month period of research with lawyers, journalists and neighbours, we asked a team of cinema set designers to reproduce 3 walls from apartments where children had been beaten to death. The materials, paint and the organization and elements of the rooms were chosen very carefully and precisely.