Title	MIGHT BE COMING SOON
Brand	@BEHOLDOSLO
Product/Service	THE LOCAL SHOPS OF THORVALD MEYER STREET
Category	F05. Cultural Insight
Entrant	SOLLIN SæLE Oslo, NORWAY
Idea Creation	SOLLIN SæLE Oslo, NORWAY
Production	@BEHOLDOSLO, NORWAY

Name	Company	Position
Sollin Sæle	Sollin	Art Director & Copywriter
Elke Vindenes	@beholdoslo	Social Media & Production
Lasse Sandberg Nilsen	@beholdoslo	Production Team
Sebastian Pandonis	Sollin	Production Team
Laura Gonzalez	@beholdoslo	Production Team
Anna Oftedal	@beholdoslo	Production Team
Mohammed Abdirashid Mohammed	@beholdoslo	Production Team
Natasha Ferrante	@beholdoslo	Production Team
Per Berge Moe	@beholdoslo	Production Team
Rebekka Samira	@beholdoslo	Production Team

Please tell us about the cultural insight that inspired the work

Oslo isn’t exactly an architectural masterpiece We don’t have the biggest stars or the tallest skyscrapers. And to be honest, our public art isn’t the greatest in the world either. But we have something else, that is a big part of the local peoples identity: unique local stores, cafés, and bars can be found all over Eastern Oslo. Locals take pride in this. While losing one local shop to the pandemic is sad, former incidents have shown that what really pisses urban Norwegians off - is having a generic chain moving in. Even though buying a "Big chain burger" can be a guilty pleasure sometimes, a lot of Norwegians take pride in distancing themselves from American culture and generic chains - and local places actually tend to win the battle even though they are more expensive. The only problem is that when the signs are up, it's usually too late.