Title	THE ISOLATED CINEMA
Brand	GOTHENBURG FILM FESTIVAL
Product/Service	FILM FESTIVAL
Category	D04. Live Advertising & Events
Entrant	STENDAHLS Gothenburg, SWEDEN
Idea Creation	STENDAHLS Gothenburg, SWEDEN
PR	STENDAHLS Gothenburg, SWEDEN
Production	STENDAHLS Gothenburg, SWEDEN

Name	Company	Position
Eva Råberg	Stendahls	Agency
Alexander Skoglund	Stendahls	Agency
Martin Cedergren	Stendahls	Agency
Peter Ohlsson	Stendahls	Agency
Ruben Widin Dahlström	Stendahls	Agency
Daniel Fasth	Stendahls	Agency
John Boisen	Is This It & Tussilago	Production Company
Björn Fävremark	Is This It & Tussilago	Production Company
Robert Danielsson	Is This It & Tussilago	Production Company
Theo Gabay	Is This It & Tussilago	Production Company
Julia Forssell	Is This It & Tussilago	Production Company
Fredrik Sellergren	Is This It & Tussilago	Production Company
Hannes Johansson	Is This It & Tussilago	Production Company
Adam Hinsch	Is This It & Tussilago	Production Company
Jonas Gramming	Is This It & Tussilago	Production Company
Marcus Holst	Is This It & Tussilago	Production Company
Eric Ljunglöf	Is This It & Tussilago	Production Company
Jakob Sundström	Is This It & Tussilago	Production Company
Andreas Mellkvist	Is This It & Tussilago	Production Company
Karl Vestklev	Studio Mint	Production Company
Henrik Trygg	Henrik Trygg	Photographer
Annika Svahn	Manifest PR	PR Agency
Johanna Svantesson	Manifest PR	PR Agency
Karl Svedung	Göteborg Film Festival	Client
Andreas Degerhammar	Göteborg Film Festival	Client
Nanna Jamshidi	Göteborg Film Festival	Client
Anton Romanus	Göteborg Film Festival	Client
Linda Gester	Göteborg Film Festival	Client
Erik Toresson Hellqvist	Göteborg Film Festival	Client
Johanna Wingstrand	Göteborg Film Festival	Client
Jussi Öhrvall	Göteborg Film Festival	Client
Anton Apel Forsberg	Studio Mint	Production Company

Cultural / Context information for the jury

When the global pandemic hit in 2020, the Gothenburg Film Festival was forced to close its theatres for the first time in over 40 years and let the festival go completely digital. How do you create awareness for yet another digital event when everything else is already digital? Including attracting international attention to the festival and be ranked as one of the top ten in the world? Instead of seeing the effects of isolation as a problem, the film festival chose to embrace them. When the festival theme “Social distances” was launched in the autumn of 2020, The Isolated Cinema was also launched. An isolated cinema at the far end of the sea in one of Sweden’s most barren, windswept and exposed places – Pater Noster. The film festival then challenged the world to apply for the only festival pass available. And the world accepted the challenge. By storm.

Write a short summary of the ambient work.

Through inventive and non-traditional outdoor media, we were able to create ways for festival goers to engage with the campaign on every imaginable platform. The hero location for the campaign is an isolated lighthouse called Pater Noster on the edge of an island archipelago, which is one of the most barren and windswept locations in the North Sea outside Sweden. Out of more than 12,000 applicants from over 65 countries, the chosen one was Lisa, a film enthusiast from Skövde who has worked hard as an emergency nurse on the front line in the fight against Covid-19 during the past year. Anyone could follow Lisa’s experiences on the island through a video diary published daily from her arrival 30 January until Lisa’s return on 6 February.