Title | TOP OF THE BILL |
Brand | BNP PARIBAS |
Product/Service | BNP PARIBAS LOCAL BUSINESSES |
Category |
E02. Ambient Outdoor |
Entrant
|
HUNGRY AND FOOLISH Paris, FRANCE
|
Idea Creation
|
HUNGRY AND FOOLISH Paris, FRANCE
|
Media Placement
|
HUNGRY AND FOOLISH Paris, FRANCE
|
Production
|
HUNGRY AND FOOLISH Paris, FRANCE
|
Post Production
|
HUNGRY AND FOOLISH Paris, FRANCE
|
Credits
Pecard Alexandre |
Hungry and Foolish |
Account Director |
Loïc Andriamiarina |
Hungry and Foolish |
Copywriter |
Enguerran Barreau |
Hungry and Foolish |
Head of Strategy |
Patricia Chemoul |
Hungry and Foolish |
Producer |
Emmanuel François-Eugène |
Hungry and Foolish |
Creative Director |
Caroline Guillier |
Hungry and Foolish |
Project Manager |
Marcel Hartmann |
Bandit Production |
Photographer |
Benoît Métivier |
Hungry and Foolish |
Art Director |
Rage Man Rage Man |
RYSK |
Editor |
Matthieu Reinartz |
Hungry and Foolish |
CEO |
Cultural / Context information for the jury
The context was the same in almost all European countries : it was during the lockdown.
In France, all cultural monuments and cinemas were closed, only "essential shops" remained open.
People started to shop more and more online, weakening the strong bond they had with their shops and craftspeople of their neighborhoods.
During the whole year, shops, restaurants, hairdressers and many other have been facing enormous financial issues. That's why, more than ever, they needed support from any type.
Please outline the innovative elements of the work
The innovation here is to use cinema's billboards to put small shopkeepers and craftpeople at the top of the bill, in their neighborhood. For the first time, French people could see their hairdresser, their baker, their bookseller... at the top of bill !
Those shopkeepers who've been through the hardest times have been pictured by Marcel Hartmann who usually takes photos on red carpet, and then Rage Man (Rysk Studio) has done the editing.
The innovative elements here is not only the media used (cinema's billboards) but also the strong message to support small businesses community.