Title | FEARLESS NIGHT |
Brand | HANDSAWAY |
Product/Service | ASSOCIATION AGAINST STREET HARASSMENT |
Category |
C01. Animated Digital Screens |
Entrant
|
TBWA\PARIS, FRANCE
|
Idea Creation
|
TBWA\PARIS, FRANCE
|
Production
|
TBWA\ELSE Paris, FRANCE
|
Post Production
|
TBWA\ELSE Paris, FRANCE
|
Credits
Benjamin Marchal |
TBWA\Paris |
Executive Creative Director |
Faustin Claverie |
TBWA\Paris |
Executive Creative Director |
Morgane Alexandre |
TBWA\Paris |
Art Director |
Sébastien Skrzypczak |
TBWA\Paris |
Art Director |
Nicolas Duval |
TBWA\Paris |
Editing & Graphics |
Eleonore Girard |
\Else |
Post Producer |
Aaron Chervenak |
Free |
Director |
Alma Guirao |
HandsAway |
Advertiser Supervisor |
Lucile Dupuy |
HandsAway |
Advertiser Supervisor |
Jonathan Serog |
TBWA\Paris |
Agency Account Management |
Julia Montagu |
TBWA\Paris |
Agency Account Management |
Tell the jury about the animated component of the work.
The idea was really simple: using existing digital billboard as light sources in order to make the streets safer after dark. We showed a bright white image, along the charity’s message and logo.