Title | DRIVE THRU MOTOR SHOW |
Brand | MAZDA |
Product/Service | MAZDA CARS |
Category |
E02. Ambient Outdoor |
Entrant
|
WUNDERMAN THOMPSON Antwerp, BELGIUM
|
Idea Creation
|
WUNDERMAN THOMPSON Antwerp, BELGIUM
|
Media Placement
|
MINDSHARE Brussels, BELGIUM
|
Additional Company
|
NEW BALLS PLEASE Zaventem, BELGIUM
|
Credits
Manuel Ostyn |
Wunderman Thompson |
Creative Director |
Pieter Staes |
Wunderman Thompson |
Creative Director |
Robbin De Waij |
Wunderman Thompson |
Art Director |
Pim Smeets |
Wunderman Thompson |
copywriter |
Tom Thijs |
Wunderman Thompson |
Account Director |
Fee De Bock |
Wunderman Thompson |
Account Executive |
Diede Michiels |
Wunderman Thompson |
Account Executive |
Ingeborg Van Hoof |
Wunderman Thompson |
Agency Producer |
Matthias Berghmans |
Wunderman Thompson |
Art Director |
Tom de Block |
Wunderman Thompson |
copywriter |
Joeri Quinet |
Wunderman Thompson |
copywriter |
Yves Donceel |
Wunderman Thompson |
French copywriter |
Jérôme Van Den Broeck |
Wunderman Thompson |
French copywriter |
Bert Beckers |
Wunderman Thompson |
Motion Design |
Katrien Muller |
Wunderman Thompson |
Designer |
Kelly Catteeuw |
Wunderman Thompson |
Designer |
Kay Karremans |
Wunderman Thompson |
UI Designer |
Giele Cools |
Wunderman Thompson |
Developer |
Joran Schaefer |
Wunderman Thompson |
Developer |
Karel Van Gucht |
Wunderman Thompson |
Motion Design |
Tom Vingerhoets |
Wunderman Thompson |
Strategy Director |
Alexander Kolenberg |
Wunderman Thompson |
Strategy Planner |
Jannick Broux |
Wunderman Thompson |
UI Designer |
Jeroen Michiels |
Wunderman Thompson |
UI Designer |
Anja Van den Broeck |
Wunderman Thompson |
DTP |
Theo Hagtingius |
Wunderman Thompson |
DTP |
Jan-Bart Debruyne |
Wunderman Thompson |
DTP |
Sofie Verschaeren |
Wunderman Thompson |
Print Producer |
Pieter Neirynck |
Wunderman Thompson |
DOP |
Michaël Bombeek |
Wunderman Thompson |
Production Director |
Cultural / Context information for the jury
In December 2020, national pandemic measures in Belgium restricted the number of people you were allowed to see to 4. This measure of creating ‘social bubbles’ put a stop to events like the Brussels Motor Show. To still be able to present the Mazda line-up, we had to think outside the box: Mazda build its own motor show! The first Drive Thru Motor Show to be precise.
Please outline the innovative elements of the work
In Covid-times, we brought the full Mazda Motor Show Experience outdoor, making it accessible to everyone in a 100% safe way. A pop-up event on a huge parking lot in a high traffic area in Brussels. Complete with friendly hosts, brochures and individually wrapped finger food. Everything the usual car show has to offer, but all from the safety of your car bubble. This made Mazda the only car brand in Belgium to offer a real-life experience of their line-up, in a time it’s scarce to have any experiences at all.