YARD

Short List
TitleYARD
BrandIKEA
Product/ServiceIKEA FURNITURE
Category B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant TRY REKLAME Oslo, NORWAY
Idea Creation TRY REKLAME Oslo, NORWAY
Media Placement MEDIACOM Oslo, NORWAY
PR TRY RÅD Oslo, NORWAY
Production TRY OPT Oslo, NORWAY
Production 2 APARENT Oslo, NORWAY
Credits
Name Company Position
Eirik Sørensen TRY Creative
Caroline Riis TRY Creative
Trond Sandø TRY account Director
Marte Heiersted TRY Project Manager
Jeppe Gjesti TRY Designer
Kavar Singh Aparent Director
Niels Windfeldt TRY Director
Niels Windfeldt Aparent Photographer
Aleksander Aurdal Aparent Producer
Cecilie Helsvig TRY Advicer
Henrik Pedersen Aparent Editor
Frode Ullebust IKEA Country Marketing Manager
Tobias Lien IKEA Country Marketing Communication Manger
Kristin Berge Jahr IKEA Marketing Communication Specialist
Elise Eik Ismar TRY Graphic Designer
Erik Teigland TRY Digital Producer
Oskar Dalsbakken Aparent Director Of Photography
Laura Ugolini Aparent FAD
Joakim Rissveds Aparent Grade
Andreas Waag Martinsen Aparent Sound Engineer
Thore Garberg Apollo Music Supervisor
Susanne Reinertsen IKEA Online Content Specialist
Beverley Getz Irvin IKEA Online Content Specialist
Åse-Marit Christensen IKEA Integrated Media Manger
Ulrikke Dahl IKEA Media Leader
Alexei Mokel Aparent Props
Espen Saur Aparent Production

Cultural / Context information for the jury

In Norway, over 3 million pieces of furniture is thrown away every year, a large part of them from IKEA. That's largely due to the fact that Norwegians often see IKEA furniture as disposable. With a general high income, the low priced products often end up as trash just because it's convenient.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Same size