Title | THE REAR VIEW AD |
Brand | DNB |
Product/Service | CAR INSURANCE |
Category |
D02. Promotional Items & Printed Media |
Entrant
|
TRY REKLAME Oslo, NORWAY
|
Idea Creation
|
TRY REKLAME Oslo, NORWAY
|
Media Placement
|
TRY OPT Oslo, NORWAY
|
Production
|
TRY OPT Oslo, NORWAY
|
Credits
Caroline Riis |
TRY |
Creative |
Eirik Sørensen |
TRY |
Creative |
Kristina Skogen |
TRY |
account Director |
Jeppe Gjesti |
TRY |
Designer |
Aina Lemoen Lunde |
DNB |
Executive Vice President Marketing and Digital Sales |
Mette Olsen |
DNB |
Client Creative Lead |
Eirik Skarstein |
TRY |
Director |
Tommy Lybekk |
TRY |
Editor |
Write a short summary of the ambient work.
To get drivers’ attention, we played on an insight most of them can relate to: things can sneak up behind your car when you least expect it. So we made a miniature outdoor billboard, using the car’s rear view camera as a whole new media channel. By attaching our message mirrored in front of the camera, we got DNBs offer to appear inside the car, just as the drivers are about to pull out of their parking spots.
The stunt was captured with hidden cameras and then published as an online film - targeted towards the same target group - but to a much bigger audience.