THE EVIL SHOPPING CARTS

TitleTHE EVIL SHOPPING CARTS
BrandDNB
Product/ServiceCAR INSURANCE
Category D06. Transit
Entrant TRY REKLAME Oslo, NORWAY
Idea Creation TRY REKLAME Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Caroline Riis TRY Creative
Eirik Sørensen TRY Creative
Kristina Skogen TRY account Director
Jeppe Gjesti TRY Designer
Andreas Riiser Bacon Director
Ola Narum Berg Bacon Producer
Magne Lynger Bacon Executive Producer
Vittoria Røkke Passalacqua Bacon Production Leader
Eli Mari Sandal Bacon Post Production Producer
Aina Lemoen Lunde DNB Executive Vice President Marketing and Digital Sales
Mette Olsen DNB Client Creative Lead
Tommy Lybekk TRY Editor

Write a short summary of the ambient work.

To get the attention of car-owners, we played on a phenomenon most of them can relate to: Those evil shopping carts sneaking up behind your car when you least expect it. So we constructed a hellish fleet of remote-controlled shopping carts and ambushed unsuspecting drivers in the busiest parking garages in Oslo - to make our message as memorable and relevant as possible. The stunt was captured with hidden cameras and then published as an online film - targeted towards the same target group - but to a much bigger audience.