Andreas-Christoph Hofmann |
Hyundai Motor Europe |
Vice President Marketing & Product |
Laura Rathai |
Hyundai Motor Europe |
Director Marketing |
Andrea Razeto |
Hyundai Motor Europe |
Head of Brand Strategy and Campaign |
Hyang A Kim |
Hyundai Motor Europe |
Brand Communication Strategy Manager |
Max Leuthold |
Hyundai Motor Europe |
Brand & Product Campaign Manager |
Alexander Biglands |
Hyundai Motor Europe |
Brand & Campaign Digitalisation Manager |
Gabriel Mattar |
INNOCEAN Worldwide Europe |
European Chief Creative Officer |
Ricardo Wolff |
INNOCEAN Worldwide Europe |
Executive Creative Director |
Alan Dindo |
INNOCEAN Italy |
Creative Director |
Jonathan Hill |
INNOCEAN Worldwide Europe |
Client Service Director |
Björn Wilke |
INNOCEAN Worldwide Europe |
Business Director |
Sven Kuebler |
INNOCEAN Worldwide Europe |
Sr. Account Director |
Ichraq Sabbani |
INNOCEAN Worldwide Europe |
Junior Digital Account Manager |
Martina Teuchnerova |
INNOCEAN Worldwide Europe |
Senior Art Buyer |
Larissa Miranda |
DaHouse Audio GmbH |
Executive Producer |
Wonder Bettin |
DaHouse Audio GmbH |
Composer / Sound Designer / Sound Engineer |
Hyundai cars are equipped with F.C.A. (Forward Collision-Avoidance Assist), a technology that can detect potential collisions along the road and warn the driver, automatically reducing the speed of the car.
This kind of feature is certainly very useful for us humans - and would probably also be appreciated in the wild, since stopping in front of a danger, sometimes, is quite impossible there.
The idea is simple as that: to show the thousandth of a second that precedes the collisions that occur between prey and predator, in the wild.
Since these situations are extremely difficult to photograph, we recreated the scenes in the most natural and evocative way entirely through CGI. The production process involved approximately 260 total hours of modeling and texture, and 100 hours of post-production.