Artur Martins |
Kia Motors Corporation |
SVP Global Chief Brand Officer & Chief Experience Officer |
Kyungmi Lee |
Kia Motors Corporation |
Head of Global Marketing Communications |
Gabriel Mattar |
INNOCEAN Worldwide Europe |
European Chief Creative Officer |
Ricardo Wolff |
INNOCEAN Worldwide Europe |
Executive Creative Director |
Jack Christensen |
INNOCEAN Worldwide Europe |
Creative Director |
Teco deLuccia |
INNOCEAN Worldwide Europe |
Creative Director |
Nicolas Holz |
INNOCEAN Worldwide Europe |
Senior Copywriter |
Ana Conrado |
INNOCEAN Worldwide Europe |
Senior Art Director |
Giovanna Pereira |
INNOCEAN Worldwide Europe |
Junior Copywriter |
Seine Kongruangkit |
INNOCEAN Worldwide Europe |
Junior Art Director |
Marcus Wetschewald |
INNOCEAN Worldwide Europe |
Producer |
Alessia Bellini |
INNOCEAN Worldwide Europe |
Account Director |
Michael Dunker |
INNOCEAN Worldwide Europe |
Digital Account Director |
Benjamin Merten |
INNOCEAN Worldwide Europe |
Account Director |
Carlos Suárez |
INNOCEAN Worldwide Europe |
Editor |
Barney Steel |
Marshmallow Laser Feast |
Director |
Ersinhan Ersin |
Marshmallow Laser Feast |
Director |
Ulla Winkler |
Marshmallow Laser Feast |
Creative Producer |
Katherine Templar Lewis |
Scientists |
Creative Scientist and Futurist |
Richard Taylor |
Scientists |
Professor for Physics, Psychology and Art |
Beatriz Calvo Merino |
Scientists |
Cognitive Neuroscience Reader & Collaborator |
The animations were developed using neuroaesthetic scientific theories. Each animated component was created by enhancing real movements in nature that are scientifically proven to help bring people closer to a state of creative flow. Such as ocean waves that stimulate the visual cortex, fractal patterns on land that evoke a calm state that is crucial for creating flow and movement of the human form that creates a sense of embodiment, presence, aesthetic and affective pleasure. These animations were then lab tested on participants, to confirm the scientific hypothesis.