| Title | FARM OFFICE |
| Brand | BIO SUISSE |
| Product/Service | WORKPLACES OUTSIDE |
| Category |
D05. Interactive / Immersive Experiences |
|
Entrant
|
THJNK Zürich, SWITZERLAND
|
|
Idea Creation
|
THJNK Zürich, SWITZERLAND
|
Credits
| Alexander Jaggy |
thjnk Zürich |
Executive Creative Director |
| Pablo Schencke |
thjnk Zürich |
Executive Creative Director |
| Lukas Amgwerd |
thjnk Zürich |
Senior Copywriter |
| Lukas Frischknecht |
thjnk Zürich |
Senior Art Director |
| Angela Cristofari |
thjnk Zürich AG |
Account Manager |
| Anna Magnaguagno |
thjnk Zürich |
Account Manager |
| Andrea Bison |
Thjnk Zürich |
Managing Director |
| Gordon Nemitz |
Thjnk Zürich |
Strategy Director |
| Luc Kämpfen |
Ferrari & Kämpfen |
Director |
Cultural / Context information for the jury
In Switzerland, it is well known that we have many beautiful farms with picturesque landscapes. Often only a few minutes away from a city. Using these places for such an idea is very clever to Swiss people. Also, the Farm Office was called "Hof Office" in German, which is linguistically close to Home Office and therefore directly caught people's attention.
Write a short summary of the ambient work.
On several Swiss organic farms, the most beautiful and Corona-compliant offices in Switzerland were set up for one day. Next to grazing cows, in the fields, in green meadows, among chickens or in the vegetable garden. Fresh air and a beautiful view all included. These offices could be won for a day. People from rural regions saw the offices in the middle of the farms. And the media echo made the Ambient idea famous also in the rest of Switzerland.