DRAW THE LINE AGAINST MALARIA

TitleDRAW THE LINE AGAINST MALARIA
BrandMALARIA NO MORE
Product/ServiceMALARIA NO MORE
Category A06. Not-for-profit / Charity / Government
Entrant ISOBAR Amsterdam, THE NETHERLANDS
Idea Creation ISOBAR Amsterdam, THE NETHERLANDS
Idea Creation 2 DENTSU BENELUX Amsterdam, THE NETHERLANDS
Idea Creation 3 DENTSUACHTUNG! Amsterdam, THE NETHERLANDS
Media Placement DENTSU AEGIS NETWORK Amsterdam, THE NETHERLANDS
Media Placement 2 CARAT Amsterdam, THE NETHERLANDS
Media Placement 3 IPROSPECT Amsterdam, THE NETHERLANDS
Media Placement 4 POSTERSCOPE NETHERLANDS Amsterdam, THE NETHERLANDS
Production BLACK DOG FILMS London, UNITED KINGDOM
Production 2 RSA FILMS London, UNITED KINGDOM
Production 3 JM FILMS Lagos, UNITED KINGDOM
Production 4 LOBO London, UNITED KINGDOM
Additional Company MALARIA NO MORE UK London, UNITED KINGDOM
Credits
Name Company Position
Daniel Sytsma dentsu International & dentsuACHTUNG! Global Chief Design Officer
Ronald Ng Isobar Global Chief Creative Officer
Anna Lungley dentsu International Global Chief Sustainability Officer
Caroline Dean Isobar Global Chief Marketing Officer
Michael Zylstra dentsu International Chief Strategy Officer SSA
Kika Douglas dentsuACHTUNG! Executive Creative Director
Sam Souen dentsuACHTUNG! Creative Director
Jasper Janssen dentsuACHTUNG! Creative Director
Alberto Talegon Isobar Creative Director
Isaiah Iraya Isobar Creative Director
Yash Deb Isobar Creative Director
Arun Balagopal Isobar Creative Director
Kara Prosser Isobar Research Lead
Láolú Senbanjo Láolú Senbanjo Art Director
Daniel Bunde dentsuACHTUNG! Creative
Teresa Makori Isobar Creative
Anne Cheruiyot dentsu International Creative
Bart Heideman dentsuACHTUNG! Designer
Miles Salé dentsuACHTUNG! Designer
Lorenzo Angelone dentsuACHTUNG! Designer
Gabre Minkah Gabre Minkah Global Programme Lead
Alexandra Lima Alexandra Lima Project Manager

Cultural / Context information for the jury

With 60% of the population under 25 years old Africa has the youngest population in the world and was a generation that had lost hope in a malaria free future. This made us realise that we needed to create a youth movement to effectively drive the much needed political action. To engage African digital youth in the fight against malaria we injected the conversation into youth culture. Africa has become a powerful cultural voice with strong cultural leaders, so we asked them to lead the movement with the generation that will end malaria. We created a visual language that allowed everyone to add their line to a collective message: The Muundo. The messages were further personalised with a modular headline: “Malaria, we’re too _____ for you”. The Muundo informed every element of this movement.