Title	DRAW THE LINE AGAINST MALARIA
Brand	MALARIA NO MORE
Product/Service	MALARIA NO MORE
Category	A06. Not-for-profit / Charity / Government
Entrant	ISOBAR Amsterdam, THE NETHERLANDS
Idea Creation	ISOBAR Amsterdam, THE NETHERLANDS
Idea Creation 2	DENTSU BENELUX Amsterdam, THE NETHERLANDS
Idea Creation 3	DENTSUACHTUNG! Amsterdam, THE NETHERLANDS
Media Placement	DENTSU AEGIS NETWORK Amsterdam, THE NETHERLANDS
Media Placement 2	CARAT Amsterdam, THE NETHERLANDS
Media Placement 3	IPROSPECT Amsterdam, THE NETHERLANDS
Media Placement 4	POSTERSCOPE NETHERLANDS Amsterdam, THE NETHERLANDS
Production	BLACK DOG FILMS London, UNITED KINGDOM
Production 2	RSA FILMS London, UNITED KINGDOM
Production 3	JM FILMS Lagos, UNITED KINGDOM
Production 4	LOBO London, UNITED KINGDOM
Additional Company	MALARIA NO MORE UK London, UNITED KINGDOM

Name	Company	Position
Daniel Sytsma	dentsu International & dentsuACHTUNG!	Global Chief Design Officer
Ronald Ng	Isobar	Global Chief Creative Officer
Anna Lungley	dentsu International	Global Chief Sustainability Officer
Caroline Dean	Isobar	Global Chief Marketing Officer
Michael Zylstra	dentsu International	Chief Strategy Officer SSA
Kika Douglas	dentsuACHTUNG!	Executive Creative Director
Sam Souen	dentsuACHTUNG!	Creative Director
Jasper Janssen	dentsuACHTUNG!	Creative Director
Alberto Talegon	Isobar	Creative Director
Isaiah Iraya	Isobar	Creative Director
Yash Deb	Isobar	Creative Director
Arun Balagopal	Isobar	Creative Director
Kara Prosser	Isobar	Research Lead
Láolú Senbanjo	Láolú Senbanjo	Art Director
Daniel Bunde	dentsuACHTUNG!	Creative
Teresa Makori	Isobar	Creative
Anne Cheruiyot	dentsu International	Creative
Bart Heideman	dentsuACHTUNG!	Designer
Miles Salé	dentsuACHTUNG!	Designer
Lorenzo Angelone	dentsuACHTUNG!	Designer
Gabre Minkah	Gabre Minkah	Global Programme Lead
Alexandra Lima	Alexandra Lima	Project Manager

Cultural / Context information for the jury

With 60% of the population under 25 years old Africa has the youngest population in the world and was a generation that had lost hope in a malaria free future. This made us realise that we needed to create a youth movement to effectively drive the much needed political action. To engage African digital youth in the fight against malaria we injected the conversation into youth culture. Africa has become a powerful cultural voice with strong cultural leaders, so we asked them to lead the movement with the generation that will end malaria. We created a visual language that allowed everyone to add their line to a collective message: The Muundo. The messages were further personalised with a modular headline: “Malaria, we’re too _____ for you”. The Muundo informed every element of this movement.