| Title | RED BRUSHSTROKE |
| Brand | CS HOSPIZ |
| Product/Service | PALLIATIVE CARE |
| Category |
A06. Not-for-profit / Charity / Government |
|
Entrant
|
KOBZA AND THE HUNGRY EYES / KTHE Vienna, AUSTRIA
|
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Idea Creation
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KOBZA AND THE HUNGRY EYES / KTHE Vienna, AUSTRIA
|
|
Production
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KOBZA AND THE HUNGRY EYES / KTHE Vienna, AUSTRIA
|
|
Production 2
|
VIENNA PAINT PAINT STUDIOS GMBH Vienna, AUSTRIA
|
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Post Production
|
VIENNA PAINT PAINT STUDIOS GMBH Vienna, AUSTRIA
|
Credits
| Rudi Kobza |
Kobza and The Hungry Eyes GmbH |
Was aiming for simplicity and reduction. |
| Cornelia Neidhardt |
Kobza and The Hungry Eyes GmbH |
Led the creative work with significant influence. |
| Nikolaus Leischko |
Nikolaus Leischko |
Developed the idea and worked out the concept of taking the power out of darkness. |
| Christoph Pöll |
Kobza and The Hungry Eyes GmbH |
Has implemented the concept in a visual execution and brought the brushstroke to life. |
| Laura Minet |
Kobza and The Hungry Eyes GmbH |
Managing the project and bringing together all agencies including the client. |
| Klaudia Winkler |
Kobza and The Hungry Eyes GmbH |
Managing the project and bringing together all agencies including the client. |
| Sabine Wehinger |
Vienna Paint Studios GmbH |
Has combined material, light and a bit of technology into one artwork. |
| Andreas Fitzner |
Vienna Paint Studios GmbH |
Put the finishing touches to the project and created the overall look. |
| Alina Parigger |
Vienna Paint Studios GmbH |
Made sure that everything needed was in the right place at the right time. |
Cultural / Context information for the jury
Taking away the power of darkness, changing the color of fear, rethinking: At CS Hospice Rennweg/Vienna - a palliative care facility - guests are cared for who can no longer be cured by human standards. The focus here is on relieving the pain and fears of dying, turning their darkness into color, making life worth living and colorful until the end, and giving precious moments space and time. The pro bono advertisements and posters serve to attract the attention of a broad public. For it is only through donations and sponsoring that the financing of the overall care is possible.
Translation. Provide a full English translation of any text.
Taking away the power of darkness, changing the color of fear, rethinking: At CS Hospice Rennweg/Vienna - a palliative care facility - guests are cared for who can no longer be cured by human standards. The focus here is on relieving the pain and fears of dying, turning their darkness into color, making life worth living and colorful until the end, and giving precious moments space and time. The pro bono advertisements and posters serve to attract the attention of a broad public. For it is only through donations and sponsoring that the financing of the overall care is possible.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
It is larger than a 6 sheet poster (it is a 24 sheet poster with the measurements: 5040 x 2380 mm)