Bronze Eurobest Award

Demo Film

Presentation Image

Category D02. Promotional Items & Printed Media
Entrant MARCEL Paris, FRANCE
Idea Creation MARCEL Paris, FRANCE
Additional Company HEETCH Paris, FRANCE
Name Company Position
Teddy Pellerin Heetch Co-founder & CEO
Mathieu Jacob Heetch Co-founder & CPO
Aylic Petit Heetch Co-founder & CTO
Hector Gruyer Heetch Creative Director
Antoine Clémenceau Heetch Brand Director
Tarik Tatihi Heetch Marketing Director
Benjamin Sousa Heetch Marketing Manager
Pascal Nessim Marcel CO-CEO
Charles Georges-Picot Marcel CO-CEO
Anne De Maupeou Marcel CCO Publicis France
Youri Guerassimov Marcel Exécutive Creative Director
Gaëtan du Peloux Marcel Executive Creative Director
Théophile Robaglia Marcel Art Director
Joseph Rozier Marcel Copywriter
Claire Bouzigues Marcel Junior Art Director
Salomé Becquard Marcel Junior Art Director
Lisa Videau Marcel Junior Copywriter
Sebastien Jauffret Marcel Associate Director
Yani Oukid Marcel Account Director
Ghislain Tenneson Marcel Chief Strategic Officer
Christophe Gillon Marcel Layout
Suzanne Pereira Dias Marcel Print Producer
Manon Lapeyre Marcel Production Director
Sveva Rossino Marcel Producer
Pierre Le Goff Marcel Photographer

Cultural / Context information for the jury

With cheaper rides, better-paid drivers and 100% of taxes paid in France, Heetch is the fair alternative to Uber in France.

Write a short summary of the ambient work.

We transformed Uber Eats into Uber Heetch. The first Uber service that delivers its competitor's ads. We printed our messages on more than 12,000 meal boxes. Then we offered those boxes to popular restaurants on Uber Eats app. And voila! Our competitor just had to deliver our ads for us. The messages printed on the meal boxes: “We too are hungry, but not for our drivers’ money.” “What about taxes, delivered in France or abroad?” “We won’t make you change your favorite meal. Just your ride-hailing app.” “Eat American style, move French style.” “Your pizzeria pays its taxes in France. Why not your ride-hailing app?”