Title | THE PINEWOOD POSTER |
Brand | VELUX |
Product/Service | WINDOWS |
Category |
D03. Special Build |
Entrant
|
&CO Copenhagen, DENMARK
|
Idea Creation
|
&CO Copenhagen, DENMARK
|
Credits
Robert Cerkez |
&Co./Noa |
Creative Director |
Claus Collstrup |
&Co./NoA |
Art Director |
Peter Dinesen |
&Co./NoA |
Copywriter |
Kristian Funder |
Kristian Funder |
Illustrator |
Christian Grosen |
&Co./NoA |
Account Director |
Sarah Gandil |
&Co./NoA |
Account Manager |
Mette Riis Kruse |
&Co./NoA |
Account Manager |
Filippa Borg |
&Co./NoA |
Producer |
Cille Silverwood |
&Co./NoA |
Agency Producer |
Write a short summary of the ambient work.
The Pinewood Poster is a different kind of poster which measures 200x90 cm and weighs 60 kg. It’s made from the actual wood that goes into the product that VELUX produce. Wood from windows. The motif was carved by a CNC machine and then layers of varnishes would complete the "altar piece" for everyone to see and touch in the VELUX lobby.