BREASTFEEDING IS JUST FEEDING 1

TitleBREASTFEEDING IS JUST FEEDING 1
BrandVERENIGING BEGELEIDING EN BEVORDERING VAN BORSTVOEDING
Product/ServiceEDUCATION
Category A06. Not-for-profit / Charity / Government
Entrant DDB Brussels, BELGIUM
Idea Creation DDB Brussels, BELGIUM
Credits
Name Company Position
Kwint De Meyer DDB Brussels Creative Direction
Simon Detournay DDB Brussels Creative
Célestin Metens DDB Brussels Copywriting
Molly Waeytens DDB Brussels Account Management
Antoine Melis Antoine Melis Photography

Cultural / Context information for the jury

Breastfeeding can be time-consuming, painful, and often frustrating. However, the biggest barrier for young mothers is the often-uncomfortable social situations when breastfeeding in public or when being with family or friends. Even when fully aware of the benefits of breastfeeding their new-born child, these mothers remain reluctant simply because of the fear of evoking weird looks and reactions. That is a shame. Knowing that breastfeeding is the most natural and healthy way to feed a baby, it should not be something that can only be done behind closed doors. All Belgians – both young mothers as well as others – need to see breastfeeding for what it is: the most normal way to feed a baby.

Translation. Provide a full English translation of any text.

Breastfeeding is just feeding. Breastfeeding is the most natural way to care for a baby. Let’s change the general perception and just see it for what it is: feeding. More information on vbbb.be VBBB Organisation for Guidance and Promotion of Breastfeeding

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Poster 1200 x 1800mm