Short List
Product/ServiceLUPIN SEASON 2
Category A04. Media / Entertainment
Entrant GONG Gliwice, POLAND
Idea Creation GONG Gliwice, POLAND
Media Placement WAVEMAKER Warsaw, POLAND
Production GONG Gliwice, POLAND
Name Company Position
Michał Bucholc GONG Creative Director
Artur Karwala GONG Senior Copywriter
Adam Tokarski GONG Senior Copywriter
Piotr Stawowiak GONG Associate Creative Director
Edyta Maciejewska GONG Social Media Director
Justyna Kwiecień GONG Social Media Manager
Marta Skiba GONG Channel Manager
Tomasz Loska GONG Art Director
Łukasz Liszka GONG Art Director
Natalia Cichoń GONG Senior Account Manager
Teresa Skorupa GONG Project Manager
Grzegorz Łach WhoMan Media Photographer
Kamil Chwajol Wavemaker Media Planner
Joanna Rychlicka GONG Media Planner
Izabella Siurdyna MSL Group PR Director
Anna Buss MSL Group Junior PR Manager
Alecsandra Roman Netflix Netflix Senior Marketing Manager
Katarzyna Zagól-Sudomir Netflix Marketing Manager
Dagmara Marcinek National Museum in Cracow National Museum in Cracow
Karolina Łachman National Museum in Cracow National Museum in Cracow
Marta Młynarska National Museum in Cracow National Museum in Cracow

Cultural / Context information for the jury

“Lady with an Ermine” by Leonardo Da Vinci is the most valuable painting in the Polish collection. The context in which “Lady with an Ermine” arrived in Poland was a very important part of the idea. It was a widely discussed purchase, made by the Polish government for the amount of 100 million Euro. The painting was placed in the Museum in Kraków and became a symbol of something priceless. That is why, to promote the new season of Lupin, the Netflix series about the legendary gentleman thief, we have decided to steal the Lady's... necklace! When all media started asking: WHO HAS DONE IT?!, on the OOH right in front of the Lady's nose appeared Assane Diop, the main character of the series, with the signature “MERCI MADAME”. He stole not only the Lady's necklace, but also attention of all OOH recipients, including the national media.

Translation. Provide a full English translation of any text.

DOOH text: Thank you Madame, Netflix Original Series Lupin Part 2 Only on Netflix

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

The campaign was organized in Kraków with the use of two media. Giant on the National Museum building (11500 mm x 16600 mm vertical), where we placed a replica of Lady with an Ermine and DOOH (3520 mm x 2470 mm) with the answer of the main character