Category B01. Consumer Goods
Entrant DDB Milan, ITALY
Idea Creation DDB Milan, ITALY
Production B612 Milan, ITALY
Name Company Position
Luca Cortesini DDB Group Italy Chief Creative Officer
Samantha Scaloni DDB Group Italy Creative Director
Marco Zilioli DDB Group Italy Creative Director
Davide Bergna DDB Group Italy Accout Director
Azzurra Ricevuti DDB Group Italy Account Supervisor
Francesco Van Straten B612 Photographer

Cultural / Context information for the jury

October 2020, Halloween. Due to the pandemic’s restrictions, for the first time ever, Italian people were forced to spend Halloween night at home. But celebrating this spooky holiday within the walls of your own house can be just as exciting and scary. To prove it to our target audience, we created the Fearniture Collection: a poster campaign that promoted IKEA’s solutions (and their dreadful shadows) and encouraged people to live a happy Halloween despite the lockdown, by turning simple, everyday life products into spooky little creatures.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?