| Title | BOLMEN |
| Brand | IKEA ITALY |
| Product/Service | HOME FURNITURES |
| Category |
B01. Consumer Goods |
|
Entrant
|
DDB Milan, ITALY
|
|
Idea Creation
|
DDB Milan, ITALY
|
|
Production
|
B612 Milan, ITALY
|
Credits
| Luca Cortesini |
DDB Group Italy |
Chief Creative Officer |
| Samantha Scaloni |
DDB Group Italy |
Creative Director |
| Marco Zilioli |
DDB Group Italy |
Creative Director |
| Davide Bergna |
DDB Group Italy |
Accout Director |
| Azzurra Ricevuti |
DDB Group Italy |
Account Supervisor |
| Francesco Van Straten |
B612 |
Photographer |
Cultural / Context information for the jury
October 2020, Halloween. Due to the pandemic’s restrictions, for the first time ever, Italian people were forced to spend Halloween night at home. But celebrating this spooky holiday within the walls of your own house can be just as exciting and scary. To prove it to our target audience, we created the Fearniture Collection: a poster campaign that promoted IKEA’s solutions (and their dreadful shadows) and encouraged people to live a happy Halloween despite the lockdown, by turning simple, everyday life products into spooky little creatures.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Smaller