| Title | ALL YOUTH GENERATIONS |
| Brand | MCDONALD'S |
| Product/Service | MCDONALD'S |
| Category |
B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
|
Media Placement
|
OMD Stockholm, SWEDEN
|
|
PR
|
PRIME WEBER SHANDWICK Stockholm, SWEDEN
|
|
Production
|
ACNE Stockholm, SWEDEN
|
|
Post Production
|
ACNE Stockholm, SWEDEN
|
Credits
| Andreas Dahlqvist |
NORD DDB |
CEA & CCO |
| Petter Dixelius |
NORD DDB |
Copywriter |
| Joel Ekstrand |
NORD DDB |
Art Director |
| Stina Nyberg |
NORD DDB |
Client Manager |
| Jens Welin |
NORD DDB |
Senior Client Director |
| Jeanette Ytterman |
NORD DDB |
Client Director |
| Jesper Andersson |
NORD DDB |
Planner |
| Linnea Berglund |
NORD DDB |
Planner |
| Edith Sundberg |
NORD DDB |
Graphic Designer |
| Daniel Liljas |
NORD DDB |
Graphic Designer |
| Anna Lisspers |
NORD DDB |
Print Production |
| Johan Leborg |
NORD DDB |
Copywriter |
| Sofie Hammers |
NORD DDB |
Social Media & Community Strategist |
| Alexander Olsson Nelin |
NORD DDB |
Content Creative |
| Victor Söderblom |
NORD DDB |
Digital Client Manger |
| Siri Lindén |
NORD DDB |
Influencer Specialist |
| Christoffer Åhlund |
NORD DDB |
Digital Client Director |
| Daniel Johansson |
NORD DDB |
Webmaster |
| Staffan Ekstam |
McDonald's Sweden |
CMO |
| Susanne Rydjer |
McDonald's Sverige |
Marketing Manager |
| Sofie Lager |
McDonald's Sweden |
Senior Marketing Manager |
| Johan Tennbäck |
McDonald's Sweden |
Head of Social Media |
| Michaela Bognäs |
McDonald's Sweden |
Digital Manager |
| Henrik Nerell |
McDonald's Sweden |
Head of PR & Communication |
| Emanuel Falsen |
OMD |
Client Director |
| Hildegard Rodriguez |
OMD |
Client Manager |
| Hampus Knutsson |
Prime Weber Shandwick |
Key account manager |
| Hanna Dahlborg |
Prime Weber Shandwick |
Strategic project manager |
| Beata Berg |
Prime Weber Shandwick |
Senior planner, strategy |
| Axel Tesch |
Prime Weber Shandwick |
Senior planner, strategy |
| Louise Moberg |
Prime Weber Shandwick |
Creative Director |
| Kaspar-Petter Prinz |
Prime Weber Shandwick |
Art Director |
| Anders Pålsson |
Prime Weber Shandwick |
Designer |
| Erik Gruvfors |
Prime Weber Shandwick |
Manager, Mediaspecialist |
| Tompa Skoging |
ACNE |
Director |
| Fredrik Skoglund |
ACNE |
Executive Producer |
| Mats Wolgers |
ACNE |
Producer |
| Olle Kirchmeier |
ACNA |
DOP |
| Maja Britasdotter Östberg |
ACNE |
Producer |
| Mattias Yngwe |
House Agency |
Agency Producer |
Cultural / Context information for the jury
These outdoor ads were a part of McDonald's Swedens employer branding campaign "We've believed in every hopeless generation since 1973".
Because of the pandemic, Sweden has its highest number of unemployed youth ever. Since McDonald's is one of the few companies still hiring young adults in 2021 it was an opportunity to take a stance not only for this generation, but every youth generation we've hired since McDonald's cam to our country in 1973. In Sweden, McDonald's is considered to be one of the best companies to have as the first place of employment on your resume.
Translation. Provide a full English translation of any text.
Headline:
We've believed in every hopeless generation since 1973.
Body copy:
Open the door for Sweden's youth.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Smaller, I think.