Demo Film

Presentation Image

Title	MILLBOARD
Brand	MERCEDES-BENZ
Product/Service	MERCEDES-BENZ
Category	D03. Special Build
Entrant	PUBLICIS EMIL BENELUX Brussels, BELGIUM
Idea Creation	PUBLICIS EMIL BENELUX Brussels, BELGIUM
Idea Creation 2	PUBLICIS EMIL Berlin, GERMANY
Production	PUBLICIS EMIL BENELUX Brussels, BELGIUM
Production 2	PUBLICIS EMIL Berlin, GERMANY

Name	Company	Position
Bruno Bertelli	Publicis Emil Global	Global Chief Creative Officer
Andy Daley	Publicis Emil Global	Global Executive Creative Director
Eduardo Marques	Publicis Emil Benelux	Chief Creative Officer
Mischa Schreuder	Publicis Emil Benelux	Creative Director
Koenraad Lefever	Publicis Emil Benelux	Creative Director
Richard Bushoff	Publicis Emil Benelux	Copywriter
Lennart Schoterman	Publicis Emil Benelux	Art Director
Mischa Schreuder	Publicis Emil Benelux	Art Director
Elodie Straub	Publicis Emil Global	Account Director, Global Content, Experience and Comms
Davy Caluwaerts	Publicis Emil Benelux & Nordics	Market Acceleration Lead
Axelle Gontier	Publicis Emil Benelux	Account Director
Frederic Haesendonck	Publicis Emil Benelux	Account Manager
Florian Bleher Bleher	Mercedes-Benz	Marketing Communications Mercedes-Benz Cars
Stefan Brommer	Mercedes-Benz	Marketing Communications Mercedes-Benz Cars
Karen Fonteyne	Publicis Groupe Benelux	Creative
James Gambrill	Publicis Groupe Benelux	Creative

Write a short summary of the ambient work.

From 2022 all Mercedes-Benz’ factories worldwide (over 100 locations) will obtain their elctricity from renewable resources only. To communicate this to the world, an eco-friendly outdoor brand installation was created using of one of Europe’s largest wind turbines. By attaching high-powered led lights to the blades, and using eco friendly smoke, the turbine transformed into the iconic Mercedes-Benz star at nightfall. Due to its height of 120 meters and its width of 70 meters, this imposing brand installation illuminated the night sky, could be seen from miles away, and delivered a clear but clean message that Mercedes-Benz were joining forces with the wind.