| Title | LIDIA |
| Brand | SANOFI |
| Product/Service | SANOFI |
| Category |
B02. Healthcare |
|
Entrant
|
WEBER SHANDWICK Munich, GERMANY
|
|
Idea Creation
|
WEBER SHANDWICK Munich, GERMANY
|
|
PR
|
GCI HEALTH Hamburg, GERMANY
|
|
Production
|
TAPE THAT – Tape Art collective Berlin, GERMANY
|
Credits
| James Nester |
Weber Shandwick |
Creative Director & Concept |
| Tayo Gross |
Weber Shandwick |
Creative / Design |
| Caroline Mattias |
Weber Shandwick |
Copywriter |
| Jens Rutsch-Dacke |
Weber Shandwick |
Video editor |
| Mona Brings |
Weber Shandwick |
Design |
| Vincent Trautner |
Weber Shandwick |
Project Management & Content Development |
| Susanne Buder |
Weber Shandwick |
Strategic Council |
| Imke Schneemann |
GCI Health |
Public Relations |
| Moritz Hansen |
GCI Health |
Public Relations |
| Marius Voigt |
Weber Shandwick |
Strategic PA counsel |
Cultural / Context information for the jury
Have you heard of type 2 inflammation? Neither have most policy makers, who play a critical role in making sure patients are treated properly by the healthcare system. The general public is also mostly unaware, even though millions in Germany are affected. Type 2 inflammation presents as inflammatory diseases including asthma or neurodermatitis. These physical symptoms are accompanied by psychological ones, leading to patients withdrawing socially – a situation heightened during the Corona pandemic. The brief was to conceive and implement a creative campaign to raise awareness of the full impact of the condition. Policy makers were a key. As were other stakeholders, including the medical community, and the broader public to drive greater understanding. The Government District in Berlin would be a key place to launch assets due to proximity to policy makers. But the idea tapped the feelings of isolation all audiences have experienced during the Covid-19 pandemic.
Translation. Provide a full English translation of any text.
My lockdown is forever extended.
I am Type-2 Isolated.
Discover more about life with Neurodermitis and share my story #Type2Inflammation
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Yes.
3 x 6 metres