| Title | ROLL UP YOUR SLEEVE #1 |
| Brand | THE SWEDISH ASSOCIATION OF COMMUNICATION AGENCIES – KOMM! |
| Product/Service | A VACCINATION INITIATIVE |
| Category |
A06. Not-for-profit / Charity / Government |
|
Entrant
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation 2
|
THE AMAZING SOCIETY Stockholm, SWEDEN
|
|
PR
|
MICAEL BINDEFELD AB Stockholm, SWEDEN
|
|
Production
|
SKARP Stockholm, SWEDEN
|
|
Post Production
|
SKARP Stockholm, SWEDEN
|
Credits
| Helena Westin |
the Swedish association for advertising - KOMM! |
Project Leader |
| Linda Nilsson |
the Swedish association for advertising - KOMM! |
CEO |
| Tobias Franzén |
the Swedish association for advertising - KOMM! |
Board member |
| Jesper Kling |
the Swedish association for advertising - KOMM! |
Vice Chairman |
| Melina Aristidou |
the Swedish association for advertising - KOMM! |
Board member |
| Melina Aristidou |
the Swedish association for advertising - KOMM! |
Board member |
| Henrik Matsers |
the Swedish association for advertising - KOMM! |
Board member |
| Therese Bohlin |
the Swedish association for advertising - KOMM! |
Board member |
| Roshanak Fatahian |
the Swedish association for advertising - KOMM! |
Board member |
| Martin Hugoson |
the Swedish association for advertising - KOMM! |
Board member |
| Andreas Dahlqvist |
NORD DDB |
CEO / CCO |
| Nina Friman |
NORD DDB |
Art Director |
| Anna Boberg |
NORD DDB |
Copywriter |
| Tobias Bergenwall |
NORD DDB |
Creative Producer |
| Staffan Slörner |
NORD DDB |
Client Director |
| Peter Daanielsson |
NORD DDB |
Graphic Designer |
| Gustaf From |
NORD DDB |
Graphic Designer |
| Fredrik Kjällström |
NORD DDB |
Graphic Designer |
| Björn Rietz |
Rietz Works |
Creative Director |
| Matilda Hansson |
The Amazing Society |
Content specialist |
| Sara Petersson |
The Amazing Society |
Copywriter |
| Susanna Hillborg |
The Amazing Society |
Project Leader |
| Nils Nyebølle |
The Amazing Society |
Project Manager |
| Andreas Callander |
The Amazing Society |
Digital media specialist |
| Oscar Gyllenberg |
The Amazing Society |
Digital media specialist |
| Henrik Jansson |
The Amazing Society |
Planner |
| Christina Knight |
The Amazing Society |
ECD |
| Robin Hallgren |
The Amazing Society |
Media strategist |
| Ali Alsalem |
The Amazing Society |
Editor |
| Carin Stegen |
The Amazing Society |
Motion designer |
| Ebbe Sundberg |
The Amazing Society |
Producer |
| Rebecka Zellman |
The Amazing Society |
Motion design intern |
| Tobias Franzén |
The Amazing Society |
CEO |
| Mattias Edwall |
Skarp Agent |
Photographer & Director |
| Andrea Hasselrot |
Skarp Projects |
Producer |
| Micael Bindefeld |
Micael Bindefeld AB |
PR strategist |
| Annika Hesselman |
Micael Bindefeld AB |
Senior consultant |
| Kristina Stjerna |
Micael Bindefeld AB |
Executive assistant |
| Tiyoneh Jah |
Micael Bindefeld AB |
PR consultant |
| Karolina Sturén |
Afonso |
Project Leader |
| Erik Jacobson |
Afonso |
UX designer |
| Adin Ehnsiö |
Afonso |
Developer |
| Roshanak Fatahian |
AllofUs |
Strategist |
| Ahmed Abdirahman |
The Global Village |
CEO |
| Alexander Kloow |
Society Icon |
Consultant |
| Marcus Börjel |
Society Icon |
Consultant |
| Frida Nordqvist |
United Influencers |
Consultant |
| Sara Forssberg |
Aller Media |
Consultant |
| Kaah and Janice Kaah and Janice |
Freelance |
Songwriters |
| Call4U Call4U |
Call4U |
Community management |
| Rami Khoury |
Freelance |
Translator |
| Mohsen Babakhani |
Freelance |
Translator |
| Yasmine Abdullahi |
Freelance |
Translator |
| Zewdi Assefaw |
Freelance |
Translator |
| Sylvia Ziemski |
Freelance |
Translator |
| Evin Findik |
Freelance |
Translator |
| Melissa Avalos |
Freelance |
Translator |
| Mia Högfeldt |
Mia Högfeldt |
Make Up Artist |
| Richard Ortega |
Richard Ortega |
Photographer assistant |
| Nigel Perry |
Nigel Perry |
Photographer assistant |
| Daniel von Malmborg |
Daniel von Malmborg |
Photographer assistant |
| Jesper Hammarbäck |
Lush |
Retusch & Grading |
| Mattis Gustafsson |
Mattis Gustafsson |
Film editor |
Cultural / Context information for the jury
#RollUpyoursleeve was created in response to worrying reports about Swedes growing un-willingness to get vaccinated. When the government chose to inform about the risks of refusing the vaccine, KOMM (the Swedish association of communication agencies) decided to lead with example. Because people tend to repeat other people’s action - not do as they are told.
It quickly became the largest influencer campaign in Swedish advertising history. Which resulted in a movement much more powerful than the anti-vax community could ever dream of.
Every face is well-known and beloved; mostly in Sweden, sometimes globally. The billboard is in black and white to remove distractions and put focus on the simple act it’s encouraging - to roll up your sleeve. To get vaccinated in solidarity with others.
The ensemble speaks to several age groups, ethnicities and fan bases. Because the act of overcoming a pandemic is a group activity.
Translation. Provide a full English translation of any text.
#Rollupyoursleeve
Get vaccinated when it's your turn.
An initiative by KOMM
(The Swedish The Association of Communication Agencies)
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
It's larger.