ROLL UP YOUR SLEEVE #1

TitleROLL UP YOUR SLEEVE #1
BrandTHE SWEDISH ASSOCIATION OF COMMUNICATION AGENCIES – KOMM!
Product/ServiceA VACCINATION INITIATIVE
Category A06. Not-for-profit / Charity / Government
Entrant NORD DDB Stockholm, SWEDEN
Idea Creation NORD DDB Stockholm, SWEDEN
Idea Creation 2 THE AMAZING SOCIETY Stockholm, SWEDEN
PR MICAEL BINDEFELD AB Stockholm, SWEDEN
Production SKARP Stockholm, SWEDEN
Post Production SKARP Stockholm, SWEDEN
Credits
Name Company Position
Helena Westin the Swedish association for advertising - KOMM! Project Leader
Linda Nilsson the Swedish association for advertising - KOMM! CEO
Tobias Franzén the Swedish association for advertising - KOMM! Board member
Jesper Kling the Swedish association for advertising - KOMM! Vice Chairman
Melina Aristidou the Swedish association for advertising - KOMM! Board member
Melina Aristidou the Swedish association for advertising - KOMM! Board member
Henrik Matsers the Swedish association for advertising - KOMM! Board member
Therese Bohlin the Swedish association for advertising - KOMM! Board member
Roshanak Fatahian the Swedish association for advertising - KOMM! Board member
Martin Hugoson the Swedish association for advertising - KOMM! Board member
Andreas Dahlqvist NORD DDB CEO / CCO
Nina Friman NORD DDB Art Director
Anna Boberg NORD DDB Copywriter
Tobias Bergenwall NORD DDB Creative Producer
Staffan Slörner NORD DDB Client Director
Peter Daanielsson NORD DDB Graphic Designer
Gustaf From NORD DDB Graphic Designer
Fredrik Kjällström NORD DDB Graphic Designer
Björn Rietz Rietz Works Creative Director
Matilda Hansson The Amazing Society Content specialist
Sara Petersson The Amazing Society Copywriter
Susanna Hillborg The Amazing Society Project Leader
Nils Nyebølle The Amazing Society Project Manager
Andreas Callander The Amazing Society Digital media specialist
Oscar Gyllenberg The Amazing Society Digital media specialist
Henrik Jansson The Amazing Society Planner
Christina Knight The Amazing Society ECD
Robin Hallgren The Amazing Society Media strategist
Ali Alsalem The Amazing Society Editor
Carin Stegen The Amazing Society Motion designer
Ebbe Sundberg The Amazing Society Producer
Rebecka Zellman The Amazing Society Motion design intern
Tobias Franzén The Amazing Society CEO
Mattias Edwall Skarp Agent Photographer & Director
Andrea Hasselrot Skarp Projects Producer
Micael Bindefeld Micael Bindefeld AB PR strategist
Annika Hesselman Micael Bindefeld AB Senior consultant
Kristina Stjerna Micael Bindefeld AB Executive assistant
Tiyoneh Jah Micael Bindefeld AB PR consultant
Karolina Sturén Afonso Project Leader
Erik Jacobson Afonso UX designer
Adin Ehnsiö Afonso Developer
Roshanak Fatahian AllofUs Strategist
Ahmed Abdirahman The Global Village CEO
Alexander Kloow Society Icon Consultant
Marcus Börjel Society Icon Consultant
Frida Nordqvist United Influencers Consultant
Sara Forssberg Aller Media Consultant
Kaah and Janice Kaah and Janice Freelance Songwriters
Call4U Call4U Call4U Community management
Rami Khoury Freelance Translator
Mohsen Babakhani Freelance Translator
Yasmine Abdullahi Freelance Translator
Zewdi Assefaw Freelance Translator
Sylvia Ziemski Freelance Translator
Evin Findik Freelance Translator
Melissa Avalos Freelance Translator
Mia Högfeldt Mia Högfeldt Make Up Artist
Richard Ortega Richard Ortega Photographer assistant
Nigel Perry Nigel Perry Photographer assistant
Daniel von Malmborg Daniel von Malmborg Photographer assistant
Jesper Hammarbäck Lush Retusch & Grading
Mattis Gustafsson Mattis Gustafsson Film editor

Cultural / Context information for the jury

#RollUpyoursleeve was created in response to worrying reports about Swedes growing un-willingness to get vaccinated. When the government chose to inform about the risks of refusing the vaccine, KOMM (the Swedish association of communication agencies) decided to lead with example. Because people tend to repeat other people’s action - not do as they are told. It quickly became the largest influencer campaign in Swedish advertising history. Which resulted in a movement much more powerful than the anti-vax community could ever dream of. Every face is well-known and beloved; mostly in Sweden, sometimes globally. The billboard is in black and white to remove distractions and put focus on the simple act it’s encouraging - to roll up your sleeve. To get vaccinated in solidarity with others. The ensemble speaks to several age groups, ethnicities and fan bases. Because the act of overcoming a pandemic is a group activity.

Translation. Provide a full English translation of any text.

#Rollupyoursleeve Get vaccinated when it's your turn. An initiative by KOMM (The Swedish The Association of Communication Agencies)

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

It's larger.