| Title | BVG UNDERGROUND RAINBOW |
| Brand | BVG (BERLINER VERKEHRSBETRIEBE) |
| Product/Service | BVG (BERLINER VERKEHRSBETREIBE) |
| Category |
D03. Special Build |
|
Entrant
|
DIE BOTSCHAFT COMMUNICATION GMBH Berlin, GERMANY
|
|
Idea Creation
|
DIE BOTSCHAFT COMMUNICATION GMBH Berlin, GERMANY
|
|
Production
|
TAPE THAT – Tape Art collective Berlin, GERMANY
|
Credits
| Klaus Rehm |
Die Botschaft Communication GmbH |
Strategy |
| Tom Daske |
Die Botschaft Communication GmbH |
Creative |
| Jan Köhler |
Die Botschaft Communication GmbH |
Creative |
| Andreas Sendker |
Die Botschaft Communication GmbH |
Creative |
| Henning Lemke |
Die Botschaft Communication GmbH |
Creative |
| Philipp Krause |
Die Botschaft Communication GmbH |
Strategy |
| Stephan Meissner |
Tape That |
Creative |
| Cedric Goussanou |
Tape that |
Creative |
Cultural / Context information for the jury
The Berliner Verkehrsbetriebe (BVG) are Germany’s biggest public transport company and the beating heart of Berlin. Yellow on the outside, colourful on the inside. As a company, the BVG is actively fighting against homophobia for years. On the Berlin Pride, one of Europe’s biggest Pride events, the BVG is usually playing an important role to set a statement for sexual diversity and tolerance. In 2021, however, due to Covid19, the Berlin Pride was cancelled. That’s why the BVG was looking for other ways and possibilities to reach as many people as possible with a strong symbol of diversity.
Write a short summary of the ambient work.
In 2021 the Berlin Pride event obviously couldn’t take place with millions of participants, at least above ground. So instead, the BVG went underground.
The result: the world's largest underground rainbow was created in a unique project at the Alexanderplatz underground station. The message: love.
The well-known artist collective TAPE THAT created the BVG Underground Rainbow in close conceptual cooperation with the Berlin creative agency DIE BOTSCHAFT. In four days and four nights, five artists created a spectacular work of art from over 1000 meters of coloured adhesive tape. The oversized rainbow installation led down through stairs, corridors and walls onto the platform of the subway line U2. From there, the rainbow continued its journey through Berlin in a specially designed subway, connecting the hearts of millions.