BVG UNDERGROUND RAINBOW

TitleBVG UNDERGROUND RAINBOW
BrandBVG (BERLINER VERKEHRSBETRIEBE)
Product/ServiceBVG (BERLINER VERKEHRSBETREIBE)
Category D03. Special Build
Entrant DIE BOTSCHAFT COMMUNICATION GMBH Berlin, GERMANY
Idea Creation DIE BOTSCHAFT COMMUNICATION GMBH Berlin, GERMANY
Production TAPE THAT – Tape Art collective Berlin, GERMANY
Credits
Name Company Position
Klaus Rehm Die Botschaft Communication GmbH Strategy
Tom Daske Die Botschaft Communication GmbH Creative
Jan Köhler Die Botschaft Communication GmbH Creative
Andreas Sendker Die Botschaft Communication GmbH Creative
Henning Lemke Die Botschaft Communication GmbH Creative
Philipp Krause Die Botschaft Communication GmbH Strategy
Stephan Meissner Tape That Creative
Cedric Goussanou Tape that Creative

Cultural / Context information for the jury

The Berliner Verkehrsbetriebe (BVG) are Germany’s biggest public transport company and the beating heart of Berlin. Yellow on the outside, colourful on the inside. As a company, the BVG is actively fighting against homophobia for years. On the Berlin Pride, one of Europe’s biggest Pride events, the BVG is usually playing an important role to set a statement for sexual diversity and tolerance. In 2021, however, due to Covid19, the Berlin Pride was cancelled. That’s why the BVG was looking for other ways and possibilities to reach as many people as possible with a strong symbol of diversity.

Write a short summary of the ambient work.

In 2021 the Berlin Pride event obviously couldn’t take place with millions of participants, at least above ground. So instead, the BVG went underground. The result: the world's largest underground rainbow was created in a unique project at the Alexanderplatz underground station. The message: love. The well-known artist collective TAPE THAT created the BVG Underground Rainbow in close conceptual cooperation with the Berlin creative agency DIE BOTSCHAFT. In four days and four nights, five artists created a spectacular work of art from over 1000 meters of coloured adhesive tape. The oversized rainbow installation led down through stairs, corridors and walls onto the platform of the subway line U2. From there, the rainbow continued its journey through Berlin in a specially designed subway, connecting the hearts of millions.