CARREFOUR X FORTNITE: THE HEALTHY MAP

TitleCARREFOUR X FORTNITE: THE HEALTHY MAP
BrandCARREFOUR
Product/ServiceTHE HEALTHY MAP
Category F02. Challenger Brand
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Media Placement CTZAR.IO Paris, FRANCE
Additional Company CARREFOUR Massy, FRANCE
Credits
Name Company Position
Nathalie Jacquier Carrefour Marketing Department France & Group
Beryl Fleur Carrefour Marketing Department France & Group
Sylvia Felix Carrefour Marketing Department France & Group
Théo Comet Carrefour Marketing Department France & Group
Marco Venturelli PUBLICIS CONSEIL President overseeing creativity
Marie Wallet PUBLICIS CONSEIL Account Manager
Pascale Beyssier PUBLICIS CONSEIL Account Manager
Andréa Bastianelli PUBLICIS CONSEIL Account Manager
Jean-François Goize PUBLICIS CONSEIL Creative Team
Edgar Heusch PUBLICIS CONSEIL Creative Team
Morgan Carrio PUBLICIS CONSEIL Creative Team
Christophe Defaye PUBLICIS CONSEIL Strategic team
Lydia Tamarat PUBLICIS CONSEIL Strategic team
Gautier Rennes PUBLICIS CONSEIL Social Media Team
Camille Olivier CTZAR Account team
Marie-Charlotte Mathieu CTZAR Account team
Mayssam Kaado CTZAR Account team

Please tell us about how the work challenged / was different from the brands competitors

Addressing the issue of gamers’ eating habits is a fresh new approach for a food retailer. It’s also a way to challenge junk food brands that heavily invest in video games “product placement”.