CARREFOUR X FORTNITE: THE HEALTHY MAP
Title | CARREFOUR X FORTNITE: THE HEALTHY MAP |
Brand | CARREFOUR |
Product/Service | THE HEALTHY MAP |
Category |
F02. Challenger Brand |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Media Placement
|
CTZAR.IO Paris, FRANCE
|
Additional Company
|
CARREFOUR Massy, FRANCE
|
Credits
Nathalie Jacquier |
Carrefour |
Marketing Department France & Group |
Beryl Fleur |
Carrefour |
Marketing Department France & Group |
Sylvia Felix |
Carrefour |
Marketing Department France & Group |
Théo Comet |
Carrefour |
Marketing Department France & Group |
Marco Venturelli |
PUBLICIS CONSEIL |
President overseeing creativity |
Marie Wallet |
PUBLICIS CONSEIL |
Account Manager |
Pascale Beyssier |
PUBLICIS CONSEIL |
Account Manager |
Andréa Bastianelli |
PUBLICIS CONSEIL |
Account Manager |
Jean-François Goize |
PUBLICIS CONSEIL |
Creative Team |
Edgar Heusch |
PUBLICIS CONSEIL |
Creative Team |
Morgan Carrio |
PUBLICIS CONSEIL |
Creative Team |
Christophe Defaye |
PUBLICIS CONSEIL |
Strategic team |
Lydia Tamarat |
PUBLICIS CONSEIL |
Strategic team |
Gautier Rennes |
PUBLICIS CONSEIL |
Social Media Team |
Camille Olivier |
CTZAR |
Account team |
Marie-Charlotte Mathieu |
CTZAR |
Account team |
Mayssam Kaado |
CTZAR |
Account team |
Please tell us about how the work challenged / was different from the brands competitors
Addressing the issue of gamers’ eating habits is a fresh new approach for a food retailer.
It’s also a way to challenge junk food brands that heavily invest in video games “product placement”.