Title | NO SPOILER HEIST |
Brand | NETFLIX ITALY |
Product/Service | NO SPOILER HEIST |
Category |
F04. Social Behaviour |
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
Production
|
PARIDEVITALE Milan, ITALY
|
Production 2
|
GROENLANDIA ROMA, GREENLAND
|
Credits
Bruno Bertelli |
Publicis Italy |
Global CCO Publicis WW |
Cristiana Boccassini |
Publicis Italy |
CCO Publicis Italy |
Michele Picci |
Publicis Italy |
Executive Creative Director |
Alessandro Candito |
Publicis Italy |
Creative Director |
Matteo Grandese |
Publicis Italy |
Creative Director |
Andrea Raia |
Publicis Italy |
Senior Art Director |
Matteo Gatto |
Publicis Italy |
Senior Copywriter |
Ilaria Lorenzetti |
Publicis Italy |
Client Service Director |
Dalila Salhi |
Publicis Italy |
Account Director |
Dario Gambera |
Publicis Italy |
Account Manager |
Flaminia Costanzi |
Publicis Italy |
Junior Account |
Andrea Battista |
Publicis Italy |
Data Strategist |
Federico Guidera |
Publicis Italy |
Senior Social Media Manager |
Vittorio Cafiero |
Publicis Italy |
Senior Project Manager |
Ornella Scarparo |
Publicis Italy |
Project Manager |
Francesca Zazzera |
Publicis Italy |
Head of Production |
Erica Lora Lamia |
Publicis Italy |
Producer |
Beatrice Pepe |
Publicis Italy |
Producer |
Paride Vitale |
Paridevitale S.r.l |
Founder & CEO |
Maria Teresa Frezza |
Paridevitale S.r.l |
Event Manager |
Chiara Amendola |
Paridevitale S.r.l |
Digital Pr Manager |
Elisabetta Savoia |
Paridevitale S.r.l |
Event Specialist |
Simone Godano |
Groenlandia |
Director |
Leonardo Godano |
Groenlandia |
Executive Producer |
Cecilia Passa |
Groenlandia |
Producer |
Leonardo Mirabilia |
Groenlandia |
DOP |
Enrico Munarini |
Groenlandia |
Editor |
Please tell us about the social behaviour that inspired the work
Spoilering shows has become a second nature to us. In an always-on society where second screening has become natural, we feel the whole world is sitting beside us on the couch even as we watch a TV Show alone in our living room. That's why 27% of viewers think it’s acceptable to discuss major plot twists on Socials immediately after a series has been released. We simply do what human beings have done since the dawn of time: we talk to our friends about the stories we love… Without considering that the people that can hear us are millions now, scattered around the globe. That’s why we are all a single scroll behind having our favorite TV show’s plot twists ruined forever in the first hours after it airs.