Title | KFC IKEA |
Brand | KFC |
Product/Service | KFC |
Category |
F03. Single-market Campaign |
Entrant
|
PS21 Madrid, SPAIN
|
Idea Creation
|
PS21 Madrid, SPAIN
|
Credits
Víctor Blanco |
PS21 |
Executive Creative Director |
Patricia Medeiros |
PS21 |
Head of art |
Sergio Hernández |
PS21 |
Account Director |
Alejandro Pere |
PS21 |
Creative Director |
Alfonso Moreno |
PS21 |
Copywriter |
Gonzalo Cordero |
PS21 |
Art Director |
Gema Díaz |
PS21 |
Copywriter |
Blanca Otero |
PS21 |
Account Executive |
Gonzalo Rodríguez |
PS21 |
Art Director |
Pilar Llorente |
PS21 |
Account Executive |
Stefano Marchesini |
PS21 |
Social Media Manager |
Guillermo Fernández |
PS21 |
Community Manager |
Please tell us how the work was designed / adapted for a single country / region / market.
In Spainish villages it is very common to define address based on references points, rather than address (the church, the gas sation or a school are por precise that 'Main Street') Base on that cultural behavior to planted our billboard. We borrowed IKEA's visual cues as a nod to that local behavior.