Title | KFC IKEA |
Brand | KFC |
Product/Service | KFC |
Category |
F04. Social Behaviour |
Entrant
|
PS21 Madrid, SPAIN
|
Idea Creation
|
PS21 Madrid, SPAIN
|
Credits
Víctor Blanco |
PS21 |
Executive Creative Director |
Patricia Medeiros |
PS21 |
Head of art |
Sergio Hernández |
PS21 |
Account Director |
Alejandro Pere |
PS21 |
Creative Director |
Alfonso Moreno |
PS21 |
Copywriter |
Gonzalo Cordero |
PS21 |
Art Director |
Gema Díaz |
PS21 |
Copywriter |
Blanca Otero |
PS21 |
Account Executive |
Gonzalo Rodríguez |
PS21 |
Art Director |
Pilar Llorente |
PS21 |
Account Executive |
Stefano Marchesini |
PS21 |
Social Media Manager |
Guillermo Fernández |
PS21 |
Community Manager |
Please tell us about the social behaviour that inspired the work
In Spainish villages it is very common to define address based on references points, rather than address (the church, the gas sation or a school are por precise that 'Main Street') Base on that cultural behavior to planted our billboard. We borrowed IKEA's visual cues as a nod to that local behavior.