SWILE - THE MOST USELESS CARD OF THE MOMENT
| Title | SWILE - THE MOST USELESS CARD OF THE MOMENT |
| Brand | SWILE |
| Product/Service | SWILE CARD |
| Category |
A05. Consumer Services / Business to Business |
|
Entrant
|
SWILE Montpellier, FRANCE
|
|
Idea Creation
|
STEVE PARIS, FRANCE
|
Credits
| Guillaume Lartigue |
Steve |
Co-CEO and Chef Creative Officer |
| Julie Greffier |
Steve |
Art Director |
| Antoine Barth |
Steve |
Copywriter |
| Sandrine Delabre |
Steve |
Registrant |
Cultural / Context information for the jury
Swile is the first smartcard that combines all employee benefits: meal tickets, gifts, mobility, holydays and even personal money.
The Swile card is essentially useable in restaurants, stores, theaters, cinemas, sport clubs… In short: in all the places that were closed during the pandemic in France.
But instead of waiting for « the right moment » to launch this new card and being lost in the advertising noise come-back, Swile decided to take advantage of this situation theoretically incompatible with its activity, and launched its card through a campaign using self-mockery and humor.
This campaign was broadcast on billboards (outdoor, bus, subway and train stations) in French major cities.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Our poster / billboard is larger than a 6 sheet poster.