SWILE - THE MOST USELESS CARD OF THE MOMENT
| Title | SWILE - THE MOST USELESS CARD OF THE MOMENT |
| Brand | SWILE |
| Product/Service | SWILE CARD |
| Category |
F02. Challenger Brand |
|
Entrant
|
SWILE Montpellier, FRANCE
|
|
Idea Creation
|
STEVE PARIS, FRANCE
|
Credits
| Guillaume Lartigue |
Steve |
Co-CEO and Chef Creative Officer |
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test |
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| Julie Greffier |
Steve |
Art Director |
| Antoine Barth |
Steve |
Copywriter |
| Sandrine Delabre |
Steve |
Registrant |
Please tell us about how the work challenged / was different from the brands competitors
The Swile card is essentially useable in restaurants, stores, theaters, cinemas, sport clubs… In short: in all the places that were closed during the pandemic in France.
But instead of waiting for « the right moment » to launch this new card and being lost in the advertising noise come-back like any challengers, Swile decided to take advantage of this situation theoretically incompatible with its activity, and launched its card through a campaign using self-mockery and humor.