THE BUBBLE-MAKING NEXO | LIFE IS IN THE AIR.
| Title | THE BUBBLE-MAKING NEXO | LIFE IS IN THE AIR. |
| Brand | HYUNDAI |
| Product/Service | HYUNDAI NEXO |
| Category |
E02. Ambient Outdoor |
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Entrant
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JUNG VON MATT Hamburg, GERMANY
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Idea Creation
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JUNG VON MATT Hamburg, GERMANY
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Production
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DIGITALSINN Berlin, GERMANY
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Credits
| Sven Rebholz |
Jung von Matt AG |
Managing Director |
| Jan Harbeck |
Jung von Matt AG |
Executive Creative Director |
| Franziska Spiess |
Jung von Matt AG |
Executive Director Digital Consulting |
| Yvonne von Daniels |
Jung von Matt AG |
Project Manager |
| Joao Peixoto |
Jung von Matt AG |
Creative Director |
| Sarah Buggle |
Jung von Matt AG |
Creative Director |
| Jasmin Schlaich |
Jung von Matt AG |
Director Social Media |
| Matthias van de Sand |
Jung von Matt AG |
Head of Moving Images |
| Harvey Wilks |
Jung von Matt AG |
Senior Copywriter |
| Natalia Fernandez |
Jung von Matt AG |
Junior Concept Creative |
| Boreum Kim |
Jung von Matt AG |
Art Director |
| Juan Kebork |
Jung von Matt AG |
Junior Copywriter |
| Lutz Lieberknecht |
DIGITALSINN Berlin |
Executive Producer |
| Julius Krappe |
DIGITALSINN Berlin |
Director Of Photography |
| Viviane Völker |
DIGITALSINN Berlin |
Producer |
| Moritz Dauerlein |
DIGITALSINN Berlin |
Second Director Of Photography |
| Bennet Weidemann |
DIGITALSINN Berlin |
1. AD |
| Borislav Salatino |
DIGITALSINN Berlin |
Production Assistant |
| Julia Kim |
Hyundai Motor Company |
Brand Communications Senior Manager |
Cultural / Context information for the jury
The Hyundai NEXO is powered using the latest hydrogen fuel cell technology, differentiating it from other modes of sustainable mobility such as electric and hybrid vehicles. The NEXO has no tailpipe emissions, except for the purified air and water it expels.
Please outline the innovative elements of the work
The Hyundai NEXO is hydrogen powered and emits nothing but air and water, making it one of the cleanest vehicles on the road. This is what we wanted to highlight, so we partnered with Berlin creative studio, Neulant van Exel, to create a one-of-a-kind bubble machine, custom designed and built to fit on the tailpipes of the NEXO. Following rounds of feasibility testing, the bubble machine was 3D printed and attached to the rear of the NEXO with magnets; the motor housed inside the bubble machine itself was powered by the car’s fuel cell, spinning the in-built bubble wands which blew the bubbles using air discharged from the moving car. Additionally, Neulant van Exel tested 30 different types of wildflower seeds, all of which are native to the local region, to ensure they could be transported inside bubbles.