| Title | LEONARDO |
| Brand | SEAT |
| Product/Service | SEAT |
| Category |
A01. Consumer Goods |
|
Entrant
|
C14 Paris, FRANCE
|
|
Idea Creation
|
C14 Paris, FRANCE
|
Credits
| Alexander Kalchev |
C14 |
Executive Creative Director |
| Alexis Benbehe |
C14 |
Creative Director |
| Pierre Mathonat |
C14 |
Creative Director |
| Shanel Redzheb |
C14 |
Art Director |
| Lucie Guidon |
C14 |
Copywriter |
| Paul Ducré |
C14 |
Agency Supervisor |
| Julie Haslé |
C14 |
Agency Supervisor |
| Alexandra Lair |
C14 |
Agency Supervisor |
| Charlotte Delpon |
C14 |
Agency Supervisor |
| Dominique Castellano |
C14 |
Planner |
| Jason Lusty |
Seat |
Advertiser Supervisor |
| Timothée Gazeau |
Seat |
Advertiser Supervisor |
| Andrea Torlai |
Seat |
Advertiser Supervisor |
| Elise Remark |
Seat |
Advertiser Supervisor |
| Aïssata Diallo |
Seat |
Advertiser Supervisor |
| Pierre-Edouard Sabary |
Seat |
Advertiser Supervisor |
Cultural / Context information for the jury
Recent times have outlined the need for cities’ transformation with new ways of mobility. Cars aren’t the only way anymore. People in town use more and more innovative ways of commuting : ekickscooters, electric bikes, hoverboards…In this context where cars are no longer systematically the only solution, SEAT disrupts the market by no longer being a car brand but a mobility provider. With a monthly subscription offering not only a car, but also an electric scooter and an ekickscooter, you can adapt your transportation to your journey.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
It’s a 4x3m format, displayed mainly at train and underground stations.