| Title | THE RAINBOW HACK |
| Brand | CHANGE.ORG, HAYATA DESTEK, AMNESTY INTERNATIONAL, GREENPEACE, ESHID, MOR ÇATI |
| Product/Service | THE RAINBOW HACK |
| Category |
A06. Not-for-profit / Charity / Government |
|
Entrant
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VMLY&R Istanbul, TURKEY
|
|
Idea Creation
|
VMLY&R Istanbul, TURKEY
|
Credits
| Arkın Kahyaoğlu |
VMLY&R Istanbul |
Executive Creative Director |
| Emir Yüksel |
VMLY&R Istanbul |
Creative Director |
| Önder Bayraktar |
VMLY&R Istanbul |
Creative Group Head |
| Mustafa Gülsen |
VMLY&R Istanbul |
Deputy Creative Director |
| Aylin Atabay |
VMLY&R Istanbul |
Copywriter |
| Şadi Akbudak |
VMLY&R Istanbul |
Art Director |
| Burcu Kurtuluş |
VMLY&R Istanbul |
Managing Director |
| Dilara Ergün |
VMLY&R Istanbul |
Brand Team Director |
| Nazlı Polat Çetin |
VMLY&R Istanbul |
Brand Manager |
| Beril Koç |
VMLY&R Istanbul |
Head of Production |
| Umut Tangör |
VMLY&R Istanbul |
Agency Producer |
| Selen Saltıkalp |
VMLY&R Istanbul |
PR Manager |
| Berkant Kuru |
VMLY&R Istanbul |
Head of Digital Insight & Social Communication |
| Barış Kaan Akbaş |
VMLY&R Istanbul |
Content & Community Team Lead |
| Nilüfer Karaarslan |
VMLY&R Istanbul |
Digital Insight Lead |
| Uğur Işık |
VMLY&R Istanbul |
Digital Insight Analyst |
| Ebru Tonel |
VMLY&R Istanbul |
Community Manager |
| Kardelen Gürkan |
VMLY&R Istanbul |
Community Manager |
Cultural / Context information for the jury
Sadly, Pride Parade has been banned in Turkey since 2015. Rainbow flag is banned in every part of daily life and LGBTI+ community is ignored. They can ban the flag but they cannot ban the colors.
Six different non-governmental organisations from different backgrounds -a great fit for the diversity emphasis of rainbow flag- came together to run an outdoor campaign. Each used their corporate color codes to convey messages supporting both their organisations and LGBTI+ community.
“Oh, what a coincidence!” those billboards stood side-by-side. These six non-governmental organisations raised LGBTI+ flags all over Turkey by 'accidentally' coming together on billboards.
The Rainbow Hack was the 1st to unite 6 different non-governmental organisations to raise rainbow flag during Pride Month. The campaign was organically shared by celebrities and influencers. It hit tens of news sites all around the world and became a trending topic throughout the LGBTI+ community.
Translation. Provide a full English translation of any text.
Change.org: Change is possible together.
Hayata Destek: Support life for an equal world.
Amnesty International / Turkey: All human beings are born free and equal in dignity and rights.
Greenpeace: Together for the world.
ESHID: Do not condone discrimination.
Mor Çatı: For an equal and free life away from violence.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Larger than a 6 sheet poster.