Category A06. Not-for-profit / Charity / Government
Entrant VMLY&R Istanbul, TURKEY
Idea Creation VMLY&R Istanbul, TURKEY
Name Company Position
Arkın Kahyaoğlu VMLY&R Istanbul Executive Creative Director
Emir Yüksel VMLY&R Istanbul Creative Director
Önder Bayraktar VMLY&R Istanbul Creative Group Head
Mustafa Gülsen VMLY&R Istanbul Deputy Creative Director
Aylin Atabay VMLY&R Istanbul Copywriter
Şadi Akbudak VMLY&R Istanbul Art Director
Burcu Kurtuluş VMLY&R Istanbul Managing Director
Dilara Ergün VMLY&R Istanbul Brand Team Director
Nazlı Polat Çetin VMLY&R Istanbul Brand Manager
Beril Koç VMLY&R Istanbul Head of Production
Umut Tangör VMLY&R Istanbul Agency Producer
Selen Saltıkalp VMLY&R Istanbul PR Manager
Berkant Kuru VMLY&R Istanbul Head of Digital Insight & Social Communication
Barış Kaan Akbaş VMLY&R Istanbul Content & Community Team Lead
Nilüfer Karaarslan VMLY&R Istanbul Digital Insight Lead
Uğur Işık VMLY&R Istanbul Digital Insight Analyst
Ebru Tonel VMLY&R Istanbul Community Manager
Kardelen Gürkan VMLY&R Istanbul Community Manager

Cultural / Context information for the jury

Sadly, Pride Parade has been banned in Turkey since 2015. Rainbow flag is banned in every part of daily life and LGBTI+ community is ignored. They can ban the flag but they cannot ban the colors. Six different non-governmental organisations from different backgrounds -a great fit for the diversity emphasis of rainbow flag- came together to run an outdoor campaign. Each used their corporate color codes to convey messages supporting both their organisations and LGBTI+ community. “Oh, what a coincidence!” those billboards stood side-by-side. These six non-governmental organisations raised LGBTI+ flags all over Turkey by 'accidentally' coming together on billboards. The Rainbow Hack was the 1st to unite 6 different non-governmental organisations to raise rainbow flag during Pride Month. The campaign was organically shared by celebrities and influencers. It hit tens of news sites all around the world and became a trending topic throughout the LGBTI+ community.

Translation. Provide a full English translation of any text. Change is possible together. Hayata Destek: Support life for an equal world. Amnesty International / Turkey: All human beings are born free and equal in dignity and rights. Greenpeace: Together for the world. ESHID: Do not condone discrimination. Mor Çatı: For an equal and free life away from violence.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger than a 6 sheet poster.