ROADCROSS SCHWEIZ «TEARS»
Title | ROADCROSS SCHWEIZ «TEARS» |
Brand | ROADCROSS SCHWEIZ |
Product/Service | ROADCROSS SCHWEIZ |
Category |
A06. Not-for-profit / Charity / Government |
Entrant
|
FARNER PR Zurich, SWITZERLAND
|
Idea Creation
|
FARNER PR Zurich, SWITZERLAND
|
Media Placement
|
FARNER PR Zurich, SWITZERLAND
|
Credits
Stéphanie Anne Kebeiks |
RoadCross Schweiz |
Client |
Mike Egle |
RoadCross Schweiz |
Client |
Patrizia Koller |
RoadCross Schweiz |
Client |
Philipp Skrabal |
Farner Consulting AG |
Agency |
Jill-Nadine Reuvener |
Farner Consulting AG |
Agency |
Bruce Roberts |
Farner Consulting AG |
Agency |
Jonas Brändli |
Farner Consulting AG |
Agency |
Mathias Kröbl |
Farner Consulting AG |
Agency |
Lea Schindler |
Farner Consulting AG |
Agency |
Martin Hofer |
Farner Consulting AG |
Agency |
Constanze Fristensky |
Farner Consulting AG |
Agency |
Lisa Widmer |
Farner Consulting AG |
Agency |
Jill-Nadine Reuvener |
Farner Consulting AG |
Agency |
Pedro Velasquez |
Farner Consulting AG |
Agency |
Ennio Cadau |
Farner Consulting AG |
Agency |
Vincent Dixon |
Vincent Dixon Photogrpahy |
Photos |
Peter van de Riet |
Hyperculture |
Illustrations |
Laetitia Delangle |
FeelGood Creative |
Retouching |
Anton Yevstafiev |
FeelGood Creative |
Retouching |
Cultural / Context information for the jury
Distraction caused by smartphones has replaced drinking and driving as the most frequent cause of accidents in Switzerland. Particularly affected are 16- to 24-year-olds who have grown up with cell phones but are now making their entry into road traffic. On foot, on bike and, of course, in cars. This target group needs to be sensitized and made aware of the dangerous situations that can be avoided by simply leaving your cell phone in your pocket whilst on the road. To achieve this, we adapted the popular filter effect visuals from socials apps and created augmented portraits, but with a powerful twist. The facial expression is pure sadness, which creates strong disbalance in the perception of the spectator as they are used to see happy faces in this context.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Yes, Its larger