Title	DON'T VIDEO CALL AND DRIVE
Brand	OVK / PEVR (PARENTS OF ROAD VICTIMS)
Product/Service	ROAD SAFETY AWARENESS ORGANISATION
Category	F04. Social Behaviour
Entrant	HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
Idea Creation	HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
Production	HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM

Name	Company	Position
Karen Corrigan	Happiness / An FCB alliance	Executive Creative Management
Geoffrey Hantson	Happiness / An FCB alliance	Chief Creative Officer
Katrien Bottez	Happiness / An FCB alliance	Creative Director
Hans Smets	Happiness / An FCB alliance	Business Director
Tom Berth	Happiness / An FCB alliance	Concept Provider
Geert De Rocker	Happiness / An FCB alliance	Concept Provider
Stephane Opdenbosch	Happiness / An FCB allience	Copywriter FR
Dries Lauwers	Happiness / An FCB alliance	Head of Design

Please tell us about the social behaviour that inspired the work

We’ve all been warned of dangers of distracted driving and phones at the wheel for many years now. Yet, with the pandemic and the advance of remote working and video calls, now there’s a new social behaviour to consider: the danger of video calling while driving. So, we created a campaign that uses the familiar icon’s of people’s initials that pop up during a call on video conferencing platforms, to indicate the potential victims of distracted driving: children, a runner, a skater, a pedestrian, etc...