Title | UNMUTE US |
Brand | UNMUTE US |
Product/Service | PROTEST |
Category |
D04. Live Advertising & Events |
Entrant
|
BOOMERANG AGENCY Amsterdam, THE NETHERLANDS
|
Idea Creation
|
BOOMERANG AGENCY Amsterdam, THE NETHERLANDS
|
Post Production
|
BOOMERANG AGENCY Amsterdam, THE NETHERLANDS
|
Credits
Tanya Ponomareva |
Boomerang Agency |
Creative Director |
Eldin Fetahovic |
Boomerang Agency |
Chief Creative Officer |
Diederik Luger |
Boomerang Agency |
Strategist |
Willemijn de Groot |
Boomerang Agency |
senior projectmanager |
Anouk Facee Schaeffer |
Boomerang Agency |
Brand Manager |
Claire Ijsbrandij |
Boomerang Agency |
Senior Creative |
Lucas Camps |
Boomerang Agency |
Director |
Anton Veselov |
Boomerang Agency |
Editor |
Sophia Nussey |
Boomerang Agency |
Project manager |
Dennis Vernooij |
Boomerang Agency |
designer |
Cultural / Context information for the jury
Covid-19 has ravaged the Dutch events industry, which employs over 100,000 people. And there didn’t seem to be any light at the end of the tunnel. In addition to job insecurity, the number of people suffering from anxiety, depression and isolation was at an all time high. Government policy has been vague and inconsistent and the industry has been consistently sidelined.
From the start of the pandemic in the Netherlands noisey gatherings were prohibited. But we needed a way to make our voices heard.So we hacked the system. We called our protest #UnmuteUs. Because we knew that the government couldn’t silence a protest if the protest was about unmuting people. So, that was our solution. A protest disguised as a festival, a festival disguised as a protest. A movement to represent those who felt silenced and give them a voice and forum for self-expression.
Write a short summary of the ambient work.
We shared our message online in a campaign that immediately went viral, but also on the streets. A festival disguised as a protest, a protest disguised as a festival. Over 220.000 people attended in 10 cities across the country. Together forming the biggest demonstration the Netherlands has seen in 17 years.