Title Brand Product / Service Entrant Company Location PR Location Award
A08 Public Sector
VILNIUS UNIVERSITY COMMUNICATION CAMPAIGN “IN ANTICIPATION OF NOBEL”
VILNIUS UNIVERSITY / SCIENCE / UNIVERSITY
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
A09 Charities & Non-profit
SWAP MY SEAT FOR ALS
ALS LEAGUE BELGIUM / NON-PROFIT
ALS LEAGUE Leuven BELGIUM PUBLICIS BRUSSELS BELGIUM
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
Short List
YOUR AD ON MY PROSTHESIS
CAP48 / CAP48
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN Brussels BELGIUM
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA E:MG Moscow RUSSIA
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND MILTTON Helsinki FINLAND
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON UNITED KINGDOM
Silver
STOP ONLINE TRAFFICKING OF CHILDREN
ECPAT / AWARENESS ABOUT ONLINE TRAFFICKING OF CHILDREN
GULLERS GRUPP Stockholm SWEDEN GULLERS GRUPP Stockholm SWEDEN
GENOCIDE IN BURUNDI - #STOPTHISMOVIE
FIDH / FIDH
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL Paris FRANCE
THE SILENT TREATMENT
GRAMART / NOPA / NON-GOVERNMENTAL ORGANIZATION (NGO)
ANORAK Oslo NORWAY ANORAK Oslo NORWAY
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
THE TRUTH UNVEILED
IPRAS WOMENFORWOMEN / SUPPORT FOR ACID VICTIMS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich / SERVICEPLAN HEALTH & LIFE München GERMANY
MATERNITY WEAR FOR A 12-YEAR-OLD
PLAN INTERNATIONAL FINLAND / PLAN INTERNATIONAL FINLAND
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS Helsinki / PLAN INTERNATIONAL FINLAND Helsinki FINLAND
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM THE NETHERLANDS
Short List
GUILTY CLOTHES
SURVIVORS TRUST / PROJECT AGAINST VICTIM BLAMING
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
TARJA HALONEN, FORMER PRESIDENT OF FINLAND. (PR)
THE SALVATION ARMY / CHARITY
MAKE IT SIMPLE Helsinki FINLAND MAKE IT SIMPLE Helsinki FINLAND
I PROTECT TIGERS
WWF NETHERLANDS / THE TIGER
BRANDBASE Amsterdam THE NETHERLANDS BRANDBASE Amsterdam THE NETHERLANDS
B01 Corporate Communication & Reputation Management
GRANDMA-TESTED GOODNESS
FERRERO / KINDER A COLAZIONE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY) Milan ITALY
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP Moscow RUSSIA
MORE “HRBOT”
MORE (BBDO GROUP) / ADVERTISING AGENCY
MORE Moscow RUSSIA MORE Moscow RUSSIA
THE REWELUTION
REWE / PAPERBAGS
THJNK Hamburg GERMANY THJNK Hamburg GERMANY
Short List
TEDDY ASSISTANCE
ROADY / TEDDY ASSISTANCE
ROADY Paris FRANCE LEO BURNETT FRANCE Paris FRANCE
B02 Public Affairs & Lobbying
TWO GUYS GO TO THE CINEMA
CINEMES TEXAS / DOS TIPOS VAN AL CINE
THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN Barcelona SPAIN
Short List
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON UNITED KINGDOM
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
THE SILENT TREATMENT
GRAMART / NOPA / NON-GOVERNMENTAL ORGANIZATION (NGO)
ANORAK Oslo NORWAY ANORAK Oslo NORWAY
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
JUNE 1ST PUBLIC HOLIDAY
ITSY BITSY / ITSY BITSY
GMP ADVERTISING Bucharest ROMANIA GMP ADVERTISING Bucharest ROMANIA
DEAR MR. PRESIDENT
JANA / WATER
IMAGO Zagreb CROATIA IMAGO Zagreb CROATIA
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS FRANCE
Bronze
A PUBLIC INITIATIVE “FREEDOM TO ROCK’N’ROLL”
LIETUVOS FESTIVALIU ALJANSAS / A PUBLIC INITIATIVE
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
B04 Business Citizenship / Corporate Responsibility
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK / HEINEKEN LAGER
EDELMAN London UNITED KINGDOM EDELMAN London / PUBLICIS LONDON UNITED KINGDOM
Short List
SERVE YOUR COUNTRY
MCDONALD'S / BRAND CAMPAIGN
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm / NORD DDB Stockholm SWEDEN
GIRLS IN STEM
MICROSOFT EUROPE / NOT PRODUCT OR SERVICE SPECIFIC
CREATION London UNITED KINGDOM CREATION London / KRC Cologne UNITED KINGDOM / GERMANY
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE McCANN PARIS FRANCE
Short List
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London / FCB INFERNO London UNITED KINGDOM
MADE BY DIABETICS
ROCHE DIABETES CARE RUS / ACCU-CHEK
VOSKHOD Ekaterinburg RUSSIA VOSKHOD Ekaterinburg RUSSIA
SPORTS SWEDISH FOR IMMIGRANTS
SVENSKA SPEL / STATE-OWNED BETTING
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
SUNSHINE PROJECT
TURK TELEKOM / SUNSHINE PROJECT
TURK TELEKOM Istanbul TURKEY TURK TELEKOM Istanbul TURKEY
B05 Business Citizenship / Environmental
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE Frankfurt GERMANY
CHIARA ORGANICA
SPENDRUPS / NORRLANDS GULD LJUS ECO
FLB EUROPE Stockholm SWEDEN FLB EUROPE Stockholm / SPENDRUPS Vårby SWEDEN
B06 Internal Communications & Employee Engagement
MADE BY ALL OF US
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN McCANN SPAIN MADRID SPAIN
Bronze
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
FIGHTING FINANCIAL CRIME
HSBC / HSBC
HSBC London UNITED KINGDOM MERCHANTCANTOS London / HSBC London UNITED KINGDOM
* #VIBRANTM FOR 50,000 BRAND AMBASSADORS - INTERNAL BRAND IMPLEMENTATION AT MERC
MERCK / GLOBAL INTRODUCTION OF A NEW COMPANY BRAND
FISCHERAPPELT Hamburg GERMANY FISCHERAPPELT Hamburg GERMANY
MORE “HRBOT”
MORE (BBDO GROUP) / ADVERTISING AGENCY
MORE Moscow RUSSIA MORE Moscow RUSSIA
B07 Media Relations
START TO CAREER - ACTIVE + THE FUTURE OF LABOUR MARKET
GUMTREE.PL / 4TH EDITION OF SOCIAL CAMPAIGN "START TO CAREER"
CLUE PR Warszawa POLAND CLUE PR Warszawa POLAND
THE NEW STANDARD SWEDISH
LERNIA / LERNIA ADULT EDUCATION AND RECRUITMENT SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
BATTLE OF MACHINES
MCCULLOCH / GARDENING TOOLS
KARKALIS COMMUNICATIONS Düsseldorf GERMANY KARKALIS COMMUNICATIONS Düsseldorf GERMANY