2019 Direct

Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY
Short List
STREET-VET
PURINA / VETERINARY DIET
McCANN PARIS FRANCE
Short List
A03 Durable Consumer Goods including Automotive
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM
Short List
SEEN BY TRÉCA
ADOVA / MATRESS
SID LEE Paris FRANCE
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Short List
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE
Short List
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY
Short List
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL
Short List
A06 Consumer Services/Business to Business
UBERTOYS
UBER / UBER
DDB PARIS FRANCE
Short List
A07 Not-for-profit / Charity / Governemt
PAY IT FORWARD
THE BIG ISSUE / THE BIG ISSUE
FCB INFERNO London UNITED KINGDOM
Short List
MY CARER
ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY
Short List
A08 Corporate Social Responsibility (CSR) / Corporate Image
#TAKEMEMEHOME
PEDIGREE® / MARS LLC / PEDIGREE® THE ADOPTION DRIVE
BBDO Moscow RUSSIA
Short List
B01 Mailing
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN
Short List
B02 Use of Ambient Media: Small Scale
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE
Short List
B03 Use of Ambient Media: Large Scale
UBERTOYS
UBER / UBER
DDB PARIS FRANCE
Short List
#SAYYESTOEUROPE
LUFTHANSA / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
Short List
B05 Use of Print / Outdoor
THE ESPORT MENU
MCDONALD'S / MCDONALD'S
NORD DDB Copenhagen DENMARK
Short List
#FRANCEACCESSIBLE
FRANCE HANDICAP APF / Handicap accessibility
APF FRANCE HANDICAP Paris FRANCE
Short List
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT / XBOX ONE X ENHANCED
McCANN LONDON UNITED KINGDOM
Short List
B06 Use of Technology
MY CARER
ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY
Short List
C01 Use of Social/ Digital Platforms
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE
Short List
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM
Short List
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY
Short List
LOFI BEATS SUICIDE
VICE UK / VICE UK
McCANN LONDON UNITED KINGDOM
Short List
C02 Use of Mobile & Devices
UBERTOYS
UBER / UBER
DDB PARIS FRANCE
Short List
MY CARER
ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY
Short List
C03 Real-time Response
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Short List
C04 Co-creation & User Generated Content
#ALL41
DAZN / DAZN
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
Short List
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN
Short List
D02 Data-driven Targeting
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Short List
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY
Short List
E02 Launch / Re-launch
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE
Short List
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE
Short List
F01 Integrated Campaign Led by Direct
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL
Short List
G02 Challenger Brand
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE
Short List
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM
Short List
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE
Short List
G04 Social Behaviour & Cultural Insight
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE
Short List
DZE_GEORGIAN PROJECT
AMERICAN FRIENDS OF GEORGIA / DZEGVI SHELTER
WINDFOR'S Tbilisi GEORGIA
Short List
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY
Short List
ADDRESS POINT - POINTING A WAY BACK HOME FOR IRELAND'S HOMELESS
AN POST / ADDRESS POINT
WUNDERMAN THOMPSON Dublin IRELAND
Short List
I (DIS)OWN MY CHILD
‘DA SE ZNA’ LGBT+NGO / ‘DA SE ZNA’ LGBT+NGO
McCANN BELGRADE SERBIA
Short List
LOFI BEATS SUICIDE
VICE UK / VICE UK
McCANN LONDON UNITED KINGDOM
Short List
50/50
BURGER KING / PLANBASED BURGERS
INGO Stockholm SWEDEN
Short List
G05 Breakthrough on a Budget
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION / MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT
MRM//McCANN London UNITED KINGDOM
Short List
SEEN BY TRÉCA
ADOVA / MATRESS
SID LEE Paris FRANCE
Short List