Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Fast Moving Consumer Goods
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Gold
STREET-VET
PURINA
VETERINARY DIET
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Short List
A03 Durable Consumer Goods including Automotive
SEEN BY TRÉCA
ADOVA
MATRESS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
Short List
VOLTS BY VOLVO
VOLVO
VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Silver
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY
Bronze
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Short List
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Silver
A06 Consumer Services/Business to Business
UBERTOYS
UBER
UBER
DDB PARIS FRANCE DDB PARIS
FRANCE
Bronze
A07 Not-for-profit / Charity / Governemt
PAY IT FORWARD
THE BIG ISSUE
THE BIG ISSUE
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
Bronze
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
Short List
A08 Corporate Social Responsibility (CSR) / Corporate Image
#TAKEMEMEHOME
PEDIGREE® / MARS LLC
PEDIGREE® THE ADOPTION DRIVE
BBDO Moscow RUSSIA BBDO
Moscow
RUSSIA
Short List
B01 Mailing
ABBEY ROAD
VOLKSWAGEN
AUTOMOTIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
B02 Use of Ambient Media: Small Scale
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Gold
B03 Use of Ambient Media: Large Scale
#SAYYESTOEUROPE
LUFTHANSA
LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
Short List
UBERTOYS
UBER
UBER
DDB PARIS FRANCE DDB PARIS
FRANCE
Silver
B05 Use of Print / Outdoor
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT
XBOX ONE X ENHANCED
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
#FRANCEACCESSIBLE
FRANCE HANDICAP APF
Handicap accessibility
APF FRANCE HANDICAP Paris FRANCE BRAND STATION
Paris
FRANCE
Short List
THE ESPORT MENU
MCDONALD'S
MCDONALD'S
NORD DDB Copenhagen DENMARK NORD DDB
Copenhagen
DENMARK
Short List
B06 Use of Technology
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
Short List
C01 Use of Social/ Digital Platforms
LOFI BEATS SUICIDE
VICE UK
VICE UK
McCANN LONDON UNITED KINGDOM McCANN LONDON
Reading
COLLEGE MUSIC
UNITED KINGDOM
Short List
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS
FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE
Bronze
NOT A BOOMERANG
BITE BACK
ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
Short List
C02 Use of Mobile & Devices
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
Short List
UBERTOYS
UBER
UBER
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
C03 Real-time Response
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Short List
C04 Co-creation & User Generated Content
CRAFT A WESTERN WHOPPER
BURGER KING
HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
#ALL41
DAZN
DAZN
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
Short List
D02 Data-driven Targeting
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS
FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Silver
E02 Launch / Re-launch
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE
Bronze
REFURBISHED TWEETS
BACK MARKET
BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
F01 Integrated Campaign Led by Direct
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Silver
G02 Challenger Brand
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Bronze
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE
PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
Bronze
VOLTS BY VOLVO
VOLVO
VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
Short List
G04 Social Behaviour & Cultural Insight
LOFI BEATS SUICIDE
VICE UK
VICE UK
McCANN LONDON UNITED KINGDOM McCANN LONDON
Reading
COLLEGE MUSIC
UNITED KINGDOM
Short List
50/50
BURGER KING
PLANBASED BURGERS
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
I (DIS)OWN MY CHILD
‘DA SE ZNA’ LGBT+NGO
‘DA SE ZNA’ LGBT+NGO
McCANN BELGRADE SERBIA McCANN BELGRADE
SERBIA
Short List
ADDRESS POINT - POINTING A WAY BACK HOME FOR IRELAND'S HOMELESS
AN POST
ADDRESS POINT
WUNDERMAN THOMPSON Dublin IRELAND JWT FOLK
Dublin
IRELAND
Bronze
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Grand Prix
DZE_GEORGIAN PROJECT
AMERICAN FRIENDS OF GEORGIA
DZEGVI SHELTER
WINDFOR'S Tbilisi GEORGIA WINDFOR'S
Tbilisi
GEORGIA
Short List
REFURBISHED TWEETS
BACK MARKET
BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
Silver
G05 Breakthrough on a Budget
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION
MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT
MRM//McCANN London UNITED KINGDOM MRM//McCANN
London
UNITED KINGDOM
Short List
SEEN BY TRÉCA
ADOVA
MATRESS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
Bronze