THE THREAD

TitleTHE THREAD
BrandORANGE
Product/ServiceBRAND
Category A08. Use of Licensed or Adapted Music
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
PR PUBLICIS CONSEIL Paris, FRANCE
Production ICONOCLAST Paris, FRANCE
Production 2 PRODIGIOUS Paris, FRANCE
Additional Company ORANGE Paris, FRANCE
Credits
Name Company Position
Bruno Bertelli Publicis Worldwide Chief Creative Officer
Elie Trotignon Publicis Conseil Executive Creative Director
Frederic Royer Publicis Conseil Creative Director
Fabien Chiaffrino Publicis Conseil Art director
Christophe Paviot Publicis Conseil Copywriter
Magali Bergeroux Publicis Conseil Worldwide Account Director
Carla Cabalfin Publicis Conseil Business director
Jeanne Lemarchand Publicis Conseil Account manager
Elsa Stern Publicis Conseil Account executive
Libby Little Publicis Conseil Head of Orange strategic planning
Etienne Averseng Publicis Conseil Strategic planner
Leo Simonsmith Publicis Conseil Strategic planner
Nico Perez Vega Iconoclast Director
Steve Annis Iconoclast Director of photography
Nathalie Lecaer Iconoclast Producer
Rodolphe Lanaro Iconoclast Line producer
Lucie Gallot Iconoclast Production assistant
Pierre Marcus Prodigious TV Production
Timothé Rosenberg Prodigious TV Production
Cyril Bordesoulle Digital District Post-producer
Guillaume Larose Digital District Post-producer
Carlos Font Clos Digital District Editing
Mathieu Caplanne Digital District Colorgrading
Joel Tessonneau Prodigious Sound producer
Jean-François Rodriguez Orange Global Brand Director
Elena Cabrero Orange Global Brand Advertising & Activations Director
Charlotte Bowrey Orange Head of European Advertising
Sekou Bah Orange Head of SSA Advertising
Charlie Leveque Orange International Advertising Campaign Manager
Vrej Minassian Orange Music Brand Manager

Tell the jury about the choice of music track.

We needed for this film something big and emotive, with a crescendo that accompanies our heroes’ journey. But most importantly, this song was adding a new dimension to our film: conveying the feelings of our heroes. As the Timber Timbre singer Taylor Kirk explained us when we got in touch with him, he wrote this love song during a break up and wanted to reflect the paradox of a love story : we want the other one to disappear but at the same time we desperately want him or her to come back. For Taylor Kirk, Run from me in fact means Run to me – which perfectly matches our story.

Write a short summary of what happens in the film

This film is an odyssey. Two people, drawn together through space and time, embarking on an incredible voyage of a discovery, crossing continents, finding themselves following this thread who will bring them together.

Cultural/Context information for the jury

None