Title | THE THREAD |
Brand | ORANGE |
Product/Service | BRAND |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
PR
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
ICONOCLAST Paris, FRANCE
|
Production 2
|
PRODIGIOUS Paris, FRANCE
|
Additional Company
|
ORANGE Paris, FRANCE
|
Credits
Bruno Bertelli |
Publicis Worldwide |
Chief Creative Officer |
Elie Trotignon |
Publicis Conseil |
Executive Creative Director |
Frederic Royer |
Publicis Conseil |
Creative Director |
Fabien Chiaffrino |
Publicis Conseil |
Art director |
Christophe Paviot |
Publicis Conseil |
Copywriter |
Magali Bergeroux |
Publicis Conseil |
Worldwide Account Director |
Carla Cabalfin |
Publicis Conseil |
Business director |
Jeanne Lemarchand |
Publicis Conseil |
Account manager |
Elsa Stern |
Publicis Conseil |
Account executive |
Libby Little |
Publicis Conseil |
Head of Orange strategic planning |
Etienne Averseng |
Publicis Conseil |
Strategic planner |
Leo Simonsmith |
Publicis Conseil |
Strategic planner |
Nico Perez Vega |
Iconoclast |
Director |
Steve Annis |
Iconoclast |
Director of photography |
Nathalie Lecaer |
Iconoclast |
Producer |
Rodolphe Lanaro |
Iconoclast |
Line producer |
Lucie Gallot |
Iconoclast |
Production assistant |
Pierre Marcus |
Prodigious |
TV Production |
Timothé Rosenberg |
Prodigious |
TV Production |
Cyril Bordesoulle |
Digital District |
Post-producer |
Guillaume Larose |
Digital District |
Post-producer |
Carlos Font Clos |
Digital District |
Editing |
Mathieu Caplanne |
Digital District |
Colorgrading |
Joel Tessonneau |
Prodigious |
Sound producer |
Jean-François Rodriguez |
Orange |
Global Brand Director |
Elena Cabrero |
Orange |
Global Brand Advertising & Activations Director |
Charlotte Bowrey |
Orange |
Head of European Advertising |
Sekou Bah |
Orange |
Head of SSA Advertising |
Charlie Leveque |
Orange |
International Advertising Campaign Manager |
Vrej Minassian |
Orange |
Music Brand Manager |
Tell the jury about the choice of music track.
We needed for this film something big and emotive, with a crescendo that accompanies our heroes’ journey.
But most importantly, this song was adding a new dimension to our film: conveying the feelings of our heroes.
As the Timber Timbre singer Taylor Kirk explained us when we got in touch with him, he wrote this love song during a break up and wanted to reflect the paradox of a love story : we want the other one to disappear but at the same time we desperately want him or her to come back.
For Taylor Kirk, Run from me in fact means Run to me – which perfectly matches our story.
Write a short summary of what happens in the film
This film is an odyssey. Two people, drawn together through space and time, embarking on an incredible voyage of a discovery, crossing continents, finding themselves following this thread who will bring them together.
Cultural/Context information for the jury
None