JFK UNSILENCED

Grand Prix

Demo Film

Presentation Image

ClientTHE TIMES/NEWS UK & IRELAND
Category A05. Music / Sound Design
TitleJFK UNSILENCED
Product/ServiceNEWSPAPER
Entrant ROTHCO | ACCENTURE INTERACTIVE Dublin, IRELAND
Idea Creation ROTHCO | ACCENTURE INTERACTIVE Dublin, IRELAND
Media Placement THE TIMES/NEWS UK & IRELAND London, UNITED KINGDOM
PR THE TIMES/NEWS UK & IRELAND London, UNITED KINGDOM
PR 2 ROTHCO | ACCENTURE INTERACTIVE Dublin, IRELAND
Production CEREPROC Edinburgh, UNITED KINGDOM
Production 2 SCREEN SCENE Dublin, IRELAND
Production 3 ROTHCO | ACCENTURE INTERACTIVE Dublin, IRELAND
Credits
Name Company Position
Alan Kelly Rothco | Accenture Interactive Executive Creative Director
Stephen Rogers Rothco | Accenture Interactive Creative Director
Alan Byrnes Rothco | Accenture Interactive Executive Producer
Jenna Plant Rothco | Accenture Interactive Project Manager
Alan Kelly Rothco | Accenture Interactive Executive Creative Director
Stephen Rogers Rothco | Accenture Interactive Creative Director
Patrick Hickey Rothco | Accenture Interactive CEO
Paul Hughes Rothco | Accenture Interactive Creative Strategy & MD
Sally Oldfield Rothco | Accenture Interactive Operations
Jill Byrne Rothco | Accenture Interactive Director of Marketing
Shane O Riordan Rothco | Accenture Interactive Head of Design
Lauren McNinney Rothco | Accenture Interactive Voiceover Artist
Paul Power Rothco | Accenture Interactive Visual Editor
Richard Oakley The Times/ News UK & Ireland Editor
Chris Pidcock CereProc Chief Technology Officer

Describe the creative idea

In 1963 nobody got to hear President Kennedy’s hugely important Trade Mart Speech. In 2018, digital craft in the form of sound design & audio technology brought his Unsilenced speech to the attention of over 1 billion people.

Describe the execution

The Dallas Trade Mart Speech is a world first, an Ai audio speech made completely out of data from hundreds of old speeches of varying quality and audio. This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3 milliseconds in duration. Combinations of sounds are selected and smoothed together by months of painstaking sound engineering The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice. Placement : Online Scale : Over 1 billion media impressions Brand relevance : This idea was to help launch the Times ‘Find your voice’ campaign. Touch point : Online, Newspaper, radio, podcast. Materials, style elements, design choices : Not relevant to audio idea Methods and process: This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3 milliseconds in duration. Combinations of sounds are selected and smoothed together by months of painstaking sound engineering. The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice. Timeline: The idea launched in March after months of painstaking sound design.