2018 Direct

Title Client Product/Service Entrant Company Country Award
A06 Retail
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
FRESH PRINTS
ALDI / FRESH PRODUCTS
McCANN SPAIN MADRID SPAIN
Short List
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN MADRID SPAIN
Short List
A07 Travel
DOUBLE DESTINATION GUIDES
EASYJET / DOUBLE DESTINATION GUIDES
BUZZMAN Paris FRANCE
Short List
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
A08 Leisure
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM
Short List
A09 Media / Entertainment
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND
Short List
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE
Short List
JFK UNSILENCED
THE TIMES/NEWS UK & IRELAND / NEWSPAPER
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
Short List
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA
Short List
A10 B2B
THE BIOGRAPHY OF TOMORROW
GOOGLE CLOUD FRANCE / GOOGLE CLOUD SERVICES
HEREZIE Paris FRANCE
Short List
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE
Short List
WAR CORRESPONDENTS ON BREAST CANCER
SAMSUNG / TECHNOLOGY
CHEIL WORLDWIDE Madrid SPAIN
Short List
A13 Not-for-profit / Charity / Government
DARE TO SPONSOR
SPECIAL OLYMPICS BELGIUM / INTEGRATED SPORTS & PLAY UNIFIED
LDV UNITED Antwerp BELGIUM
Short List
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM
Short List
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE
Short List
B01 Mailing
WAR CORRESPONDENTS ON BREAST CANCER
SAMSUNG / TECHNOLOGY
CHEIL WORLDWIDE Madrid SPAIN
Short List
B02 Use of Ambient Media: Small Scale
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE
Short List
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE
Short List
B03 Use of Ambient Media: Large Scale
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Short List
B04 Use of Broadcast
TESTDRIVE THE COMMERCIAL
VOLVO / VOLVO V90
FAMOUSGREY BRUSSELS BELGIUM
Short List
B05 Use of Print / Outdoor
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND
Short List
FRESH PRINTS
ALDI / FRESH PRODUCTS
McCANN SPAIN MADRID SPAIN
Short List
B06 Use of Technology
FEATURING ALEXA
TOO MANY T'S / TOO MANY T'S
SERVICEPLAN GERMANY Munich GERMANY
Short List
C01 Use of Digital Platforms
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE
Short List
GAME OF TORRENTS
MEDIA MARKT / VIDEO
WUNDERMAN Antwerp BELGIUM
Short List
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
C02 Use of Mobile
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY Oslo NORWAY
Short List
C03 Use of Social Platforms
UNMASKING A RACIST AGENDA
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL Copenhagen DENMARK
Short List
SUSTAIN
HUAWEI / P20
FCB INFERNO London UNITED KINGDOM
Short List
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS
Short List
C05 Co-creation & User Generated Content
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS
Short List
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY
Short List
D01 Data Strategy
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY
Short List
E01 Acquisition & Retention
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN
Short List
E02 Launch / Re-launch
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE
Short List
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE
Short List
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Short List
F01 Copywriting
THE GALLERY OF EMERGING SPECIES
HASBRO / PLAY-DOH
DDB PARIS FRANCE
Short List
F02 Art Direction / Design
THE GALLERY OF EMERGING SPECIES
HASBRO / PLAY-DOH
DDB PARIS FRANCE
Short List
F03 Experience Design
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY
Short List
G01 Integrated Campaign Led by Direct
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM
Short List
G02 Low Budget / High Impact Campaign
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA
Short List