2018 Media

Title Client Product/Service Advertising Agency Country Media Agency Country Award
* denotes Entrant Company
A04 Consumer Durables
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen * DENMARK OATH Copenhagen DENMARK
Short List
* denotes Entrant Company
A05 Automotive
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC
PHD London * UNITED KINGDOM PHD London UNITED KINGDOM
Short List
* denotes Entrant Company
A06 Retail
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris * FRANCE
Short List
BLOCK WISH
S GROUP / ALEPA
SOK Helsinki FINLAND CARAT Helsinki FINLAND
Short List
* denotes Entrant Company
A07 Travel
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam * THE NETHERLANDS MEDIACOM Düsseldorf GERMANY
Short List
* denotes Entrant Company
A09 Media / Entertainment
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI * FINLAND TBWA\HELSINKI FINLAND
Short List
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris * FRANCE PUBLICIS CONSEIL Paris FRANCE
Short List
THE PIRATE SUBTITLES
BELGIAN ENTERTAINMENT ASSOCIATION / FILM
TBWA\BELGIUM Brussels * BELGIUM
Short List
* denotes Entrant Company
A11 Consumer Services
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels * BELGIUM VIZEUM Brussels BELGIUM
Short List
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY Oslo * NORWAY T/A OPT Oslo NORWAY
Short List
* denotes Entrant Company
A12 Corporate Social Responsibility (CSR) / Corporate Image
TURKEY DASH
PAY PAL / PAYMENT PLATFORM
CP+B London UNITED KINGDOM HAVAS MEDIA London * UNITED KINGDOM
Short List
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp * BELGIUM
Short List
* denotes Entrant Company
A13 Not-for-profit / Charity / Government
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY OATH Copenhagen DENMARK
Short List
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin * GERMANY
Short List
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris * FRANCE
Short List
* denotes Entrant Company
B01 Use of TV & Other Screens
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt * FRANCE
Short List
* denotes Entrant Company
B02 Use of Audio Platforms
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY OATH Copenhagen DENMARK
Short List
* denotes Entrant Company
B03 Use of Print / Outdoor
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI * FINLAND TBWA\HELSINKI FINLAND
Short List
OOPS
02 / FREE SCREEN REPLACEMENT ON SMARTPHONES
HAVAS MEDIA London * UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Short List
* denotes Entrant Company
B04 Use of Ambient Media: Small Scale
SHITTY PAPER – MADE FROM HATE
GOLDEIMER / SHITTY PAPER – MADE FROM HATE
PHILIPP UND KEUNTJE Hamburg * GERMANY
Short List
* denotes Entrant Company
B05 Use of Ambient Media: Large Scale
THE NO ESCAPE GAME
ADDICT AIDE / ADDICT AIDE
BETC Paris * FRANCE
Short List
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris * FRANCE
Short List
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam * THE NETHERLANDS MEDIACOM Düsseldorf GERMANY
Short List
* denotes Entrant Company
B06 Use of Events
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON * UNITED KINGDOM CARAT London UNITED KINGDOM
Short List
* denotes Entrant Company
B07 Use of Stunts
THE NO ESCAPE GAME
ADDICT AIDE / ADDICT AIDE
BETC Paris * FRANCE
Short List
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris * FRANCE
Short List
ESCAPE TRAIN
VR (FINNISH RAILWAYS) / NIGHT TRAINS
TBWA\HELSINKI * FINLAND TOINENPHD Helsinki FINLAND
Short List
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan * ITALY
Short List
* denotes Entrant Company
B08 Use of Digital Platforms
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS DÜSSELDORF * GERMANY HAVAS DÜSSELDORF GERMANY
Short List
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris * FRANCE
Short List
INNOCENT CHILD PORN
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp * BELGIUM
Short List
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels * BELGIUM VIZEUM Brussels BELGIUM
Short List
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN * ITALY REPRISE MEDIA Milan ITALY
Short List
* denotes Entrant Company
B09 Use of Mobile
BLOCK WISH
S GROUP / ALEPA
SOK Helsinki FINLAND CARAT Helsinki FINLAND
Short List
* denotes Entrant Company
B10 Use of Social Platforms
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI * FINLAND DAGMAR Helsinki FINLAND
Short List
BLOCK WISH
S GROUP / ALEPA
SOK Helsinki FINLAND CARAT Helsinki FINLAND
Short List
FIGHTING CANCER
CANCER@WORK / CANCER@WORK
FAMOUSGREY PARIS FRANCE
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam * THE NETHERLANDS MINDSHARE Amsterdam THE NETHERLANDS
Short List
* denotes Entrant Company
B11 Use of Technology
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris * FRANCE
Short List
SHAKE PARKINSON OFF
ICM PARKINSON / PREVENTION OF PARKINSON'S DISEASE
PUBLICIS CONSEIL Paris * FRANCE ZENITH Paris FRANCE
Short List
* denotes Entrant Company
C03 Data Driven Targeting
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin * GERMANY
Short List
* denotes Entrant Company
D01 Use of Brand or Product Integration into a Programme or Platform
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp * BELGIUM
Short List
* denotes Entrant Company
D02 Use of Branded Content created for Digital or Social
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB Berlin * GERMANY DDB Berlin GERMANY
Short List
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI * FINLAND DAGMAR Helsinki FINLAND
Short List
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST * ROMANIA UM BUCHAREST ROMANIA
Short List
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris * FRANCE
Short List
* denotes Entrant Company
E01 Use of Integrated Media
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC
PHD London * UNITED KINGDOM PHD London UNITED KINGDOM
Short List
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON * UNITED KINGDOM CARAT London UNITED KINGDOM
Short List
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY Oslo * NORWAY T/A OPT Oslo NORWAY
Short List
* denotes Entrant Company
F01 Excellence in Media Insights & Strategy
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris * FRANCE PUBLICIS CONSEIL Paris FRANCE
Short List
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY Oslo * NORWAY T/A OPT Oslo NORWAY
Short List
* denotes Entrant Company
F03 Excellence in Media Execution
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI * FINLAND TBWA\HELSINKI FINLAND
Short List
OOPS
02 / FREE SCREEN REPLACEMENT ON SMARTPHONES
HAVAS MEDIA London * UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Short List
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels * BELGIUM VIZEUM Brussels BELGIUM
Short List
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC
PHD London * UNITED KINGDOM PHD London UNITED KINGDOM
Short List