Title Brand Product / Service Entrant Company Location Media Placement Location Award
A04 Consumer Durables
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK OATH NORDICS Copenhagen DENMARK
Short List
A05 Automotive
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC
PHD London UNITED KINGDOM PHD London UNITED KINGDOM
Bronze
A06 Retail
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND CARAT Helsinki FINLAND
Silver
A07 Travel
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS MEDIACOM Düsseldorf GERMANY
Short List
A09 Media / Entertainment
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
Bronze
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
Silver
THE PIRATE SUBTITLES
BELGIAN ENTERTAINMENT ASSOCIATION / FILM
TBWA\BELGIUM Brussels BELGIUM
Bronze
A11 Consumer Services
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM VIZEUM Brussels BELGIUM
Short List
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Silver
A12 Corporate Social Responsibility (CSR) / Corporate Image
TURKEY DASH
PAY PAL / PAYMENT PLATFORM
HAVAS MEDIA London UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Short List
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM
Short List
A13 Not-for-profit / Charity / Government
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY OATH NORDICS Copenhagen DENMARK
Bronze
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY
Bronze
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE
Short List
B01 Use of TV & Other Screens
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE
Short List
B02 Use of Audio Platforms
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY OATH NORDICS Copenhagen DENMARK
Bronze
B03 Use of Print / Outdoor
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
Bronze
OOPS
02 / FREE SCREEN REPLACEMENT ON SMARTPHONES
HAVAS MEDIA London UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Gold
B04 Use of Ambient Media: Small Scale
SHITTY PAPER – MADE FROM HATE
GOLDEIMER / SHITTY PAPER – MADE FROM HATE
PHILIPP UND KEUNTJE Hamburg GERMANY
Short List
B05 Use of Ambient Media: Large Scale
THE NO ESCAPE GAME
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS MEDIACOM Düsseldorf GERMANY
Short List
B06 Use of Events
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM CARAT London UNITED KINGDOM
Gold
B07 Use of Stunts
THE NO ESCAPE GAME
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
ESCAPE TRAIN
VR (FINNISH RAILWAYS) / NIGHT TRAINS
TBWA\HELSINKI FINLAND TOINENPHD Helsinki FINLAND
Bronze
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Short List
B08 Use of Digital Platforms
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY GERMANY
Short List
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE
Short List
INNOCENT CHILD PORN
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM
Bronze
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM VIZEUM Brussels BELGIUM
Bronze
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY REPRISE MEDIA Milan ITALY
Short List
B09 Use of Mobile
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND CARAT Helsinki FINLAND
Bronze
B10 Use of Social Platforms
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND DAGMAR Helsinki FINLAND
Short List
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND CARAT Helsinki FINLAND
Short List
FIGHTING CANCER
CANCER@WORK / CANCER@WORK
CANCER@WORK Antony FRANCE
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS MINDSHARE Amsterdam THE NETHERLANDS
Silver
B11 Use of Technology
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE
Bronze
SHAKE PARKINSON OFF
ICM PARKINSON / PREVENTION OF PARKINSON'S DISEASE
PUBLICIS CONSEIL Paris FRANCE ZENITH Paris FRANCE
Short List
C03 Data Driven Targeting
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM
Bronze
D02 Use of Branded Content created for Digital or Social
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN GERMANY
Short List
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND DAGMAR Helsinki FINLAND
Short List
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA UM BUCHAREST ROMANIA
Short List
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE
Short List
E01 Use of Integrated Media
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC
PHD London UNITED KINGDOM PHD London UNITED KINGDOM
Gold
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM CARAT London UNITED KINGDOM
Silver
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Silver
F01 Excellence in Media Insights & Strategy
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
Silver
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Grand Prix
F03 Excellence in Media Execution
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
Short List
OOPS
02 / FREE SCREEN REPLACEMENT ON SMARTPHONES
HAVAS MEDIA London UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Silver
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM VIZEUM Brussels BELGIUM
Short List
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC
PHD London UNITED KINGDOM PHD London UNITED KINGDOM
Gold