Title Brand Product / Service Entrant Company Location Media Placement Location Award
A04 Consumer Durables
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK OATH NORDICS Copenhagen DENMARK
Short List
A05 Automotive
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC
PHD London UNITED KINGDOM PHD London UNITED KINGDOM
Bronze
A06 Retail
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND CARAT Helsinki FINLAND
Silver
A07 Travel
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS MEDIACOM Düsseldorf GERMANY
Short List
A09 Media / Entertainment
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
Bronze
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
Silver
THE PIRATE SUBTITLES
BELGIAN ENTERTAINMENT ASSOCIATION / FILM
TBWA\BELGIUM Brussels BELGIUM
Bronze
A11 Consumer Services
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM VIZEUM Brussels BELGIUM
Short List
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Silver
A12 Corporate Social Responsibility (CSR) / Corporate Image
TURKEY DASH
PAY PAL / PAYMENT PLATFORM
HAVAS MEDIA London UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Short List
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM
Short List
A13 Not-for-profit / Charity / Government
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY OATH NORDICS Copenhagen DENMARK
Bronze
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY
Bronze
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE
Short List
B01 Use of TV & Other Screens
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE
Short List
B02 Use of Audio Platforms
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY OATH NORDICS Copenhagen DENMARK
Bronze
B03 Use of Print / Outdoor
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
Bronze
OOPS
02 / FREE SCREEN REPLACEMENT ON SMARTPHONES
HAVAS MEDIA London UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Gold
B04 Use of Ambient Media: Small Scale
SHITTY PAPER – MADE FROM HATE
GOLDEIMER / SHITTY PAPER – MADE FROM HATE
PHILIPP UND KEUNTJE Hamburg GERMANY
Short List
B05 Use of Ambient Media: Large Scale
THE NO ESCAPE GAME
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS MEDIACOM Düsseldorf GERMANY
Short List
B06 Use of Events
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM CARAT London UNITED KINGDOM
Gold
B07 Use of Stunts
THE NO ESCAPE GAME
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
ESCAPE TRAIN
VR (FINNISH RAILWAYS) / NIGHT TRAINS
TBWA\HELSINKI FINLAND TOINENPHD Helsinki FINLAND
Bronze
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Short List
B08 Use of Digital Platforms
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY GERMANY
Short List
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE
Short List
INNOCENT CHILD PORN
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM
Bronze
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM VIZEUM Brussels BELGIUM
Bronze
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY REPRISE MEDIA Milan ITALY
Short List
B09 Use of Mobile
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND CARAT Helsinki FINLAND
Bronze
B10 Use of Social Platforms
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND DAGMAR Helsinki FINLAND
Short List
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND CARAT Helsinki FINLAND
Short List
FIGHTING CANCER
CANCER@WORK / CANCER@WORK
CANCER@WORK Antony FRANCE
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS MINDSHARE Amsterdam THE NETHERLANDS
Silver
B11 Use of Technology
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE
Bronze
SHAKE PARKINSON OFF
ICM PARKINSON / PREVENTION OF PARKINSON'S DISEASE
PUBLICIS CONSEIL Paris FRANCE ZENITH Paris FRANCE
Short List
C03 Data Driven Targeting
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM
Bronze
D02 Use of Branded Content created for Digital or Social
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN GERMANY
Short List
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND DAGMAR Helsinki FINLAND
Short List
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA UM BUCHAREST ROMANIA
Short List
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE
Short List
E01 Use of Integrated Media
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC
PHD London UNITED KINGDOM PHD London UNITED KINGDOM
Gold
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM CARAT London UNITED KINGDOM
Silver
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Silver
F01 Excellence in Media Insights & Strategy
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
Silver
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Grand Prix
F03 Excellence in Media Execution
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
Short List
OOPS
02 / FREE SCREEN REPLACEMENT ON SMARTPHONES
HAVAS MEDIA London UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Silver
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM VIZEUM Brussels BELGIUM
Short List
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC
PHD London UNITED KINGDOM PHD London UNITED KINGDOM
Gold

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.