2018 Brand Experience & Activation

Title Client Product/Service Entrant Company Country Award
A04 Consumer Durables
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Short List
A05 Automotive
SEETROEN
CITROEN / CITROEN
BETC Paris FRANCE
Short List
ECO PARKING
HYUNDAI / HYUNDAI KONA ELECTRIC
HAVAS Madrid SPAIN
Short List
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY
Short List
A06 Retail
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY
Short List
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN MADRID SPAIN
Short List
A07 Travel
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
A08 Leisure
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY Oslo NORWAY
Short List
A09 Media / Entertainment
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE
Short List
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA
Short List
A11 Consumer Services
NOTHING™
DNB / SPARE (SAVINGS APP)
TRY Oslo NORWAY
Short List
GRANDMA HACKERS
STOFA / SAFESURF (CYBER SECURITY SOFTWARE)
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
Short List
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS
Short List
RACE A NATION
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE
Short List
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS DÜSSELDORF GERMANY
Short List
SENIORS FOR SENIORS
VODAFONE / VODAFONE
McCANN PRAGUE CZECH REPUBLIC
Short List
A13 Not-for-profit / Charity / Governemt
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE
Short List
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
AKESTAM HOLST Stockholm SWEDEN
Short List
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM
Short List
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
HEREZIE Paris FRANCE
Short List
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE
Short List
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY
Short List
B01 Use of Ambient Media: Small Scale
SEETROEN
CITROEN / CITROEN
BETC Paris FRANCE
Short List
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE
Short List
B02 Use of Ambient Media: Large Scale
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY
Short List
STREET STORY
NIKE RUSSIA / NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Short List
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Short List
B03 Use of Broadcast
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM
Short List
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
B04 Use of Print or Outdoor
STATION WITH A VIEW
SKODA FRANCE / SKODA KAROQ
ROSAPARK Paris FRANCE
Short List
C01 Guerrilla Marketing & Stunts
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
HEREZIE Paris FRANCE
Short List
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Short List
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN MADRID SPAIN
Short List
C02 Live Shows / Concerts / Festivals
#UNWANTED
NGO WOMANS RIGHT CENTER / HUMAN RIGHTS AND GENDER EQUALITY
McCANN BELGRADE SERBIA
Short List
C03 Exhibitions / Installations
CABIN CURE
VISIT SWEDEN / VISIT SWEDEN
VISIT SWEDEN Stockholm SWEDEN
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS
Short List
HYUNDAI PAVILION 2018 PYEONGCHANG WINTER OLYMPICS
HYUNDAI MOTOR COMPANY / HYUNDAI PAVILION (AUTOMOBILE BRAND EXPERIENCE SPACE)
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
Short List
C04 Competitions & Promotional Games
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY Oslo NORWAY
Short List
C05 Customer Retail / In-Store Experience
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH / FOOD RETAILER
HEIMAT Berlin GERMANY
Short List
C07  Customer Acquisition & Retention
GRANDMA HACKERS
STOFA / SAFESURF (CYBER SECURITY SOFTWARE)
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
Short List
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN
Short List
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY
Short List
KENTUCKY FINE CHINA
KFC / KENTUCKY FRIED CHICKEN
IRIS London UNITED KINGDOM
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
FEATURING ALEXA
TOO MANY T'S / TOO MANY T'S
SERVICEPLAN GERMANY Munich GERMANY
Short List
LEGO HOUSE MINI CHEF
LEGO / MINI CHEF FAMILY RESTAURANT
HIQ GöTEBORG Göteborg SWEDEN
Short List
D02 Use of Mobile & Devices
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY Oslo NORWAY
Short List
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS
Short List
D03 Use of Social & Digital Platforms
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
AKESTAM HOLST Stockholm SWEDEN
Short List
MALI - THE CHATBOT OF THE FEDERAL FORCED ARMY
BUNDESMINISTERIUM DER VERTEIDIGUNG / FEDERAL ARMED FORCES OF GERMANY
BUNDESMINISTERIUM DER VERTEIDIGUNG Berlin GERMANY
Short List
GAME OF TORRENTS
MEDIA MARKT / VIDEO
WUNDERMAN Antwerp BELGIUM
Short List
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM
Short List
D05 Payment Solutions
ECO PARKING
HYUNDAI / HYUNDAI KONA ELECTRIC
HAVAS Madrid SPAIN
Short List
E01 Launch / Re-launch
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE
Short List
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Short List
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE
Short List
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE
Short List
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY
Short List
E02 Sponsorship & Brand Partnership
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE
Short List
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM
Short List
F01 Integrated Campaign led by Brand Experience & Activation
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM
Short List
F02 Low Budget / High Impact Campaign
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA
Short List