2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Award
A04 Consumer Durables
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Silver
A05 Automotive
SEETROEN
CITROEN / CITROEN
BETC Paris FRANCE
Short List
ECO PARKING
HYUNDAI / HYUNDAI KONA ELECTRIC
HAVAS Madrid SPAIN
Short List
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY
Short List
A06 Retail
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Grand Prix
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY
Bronze
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN
Short List
A07 Travel
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
A08 Leisure
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY REKLAME Oslo NORWAY
Short List
A09 Media / Entertainment
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE
Bronze
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA
Short List
A11 Consumer Services
NOTHING™
DNB / SPARE (SAVINGS APP)
TRY REKLAME Oslo NORWAY
Short List
GRANDMA HACKERS
STOFA / SAFESURF (CYBER SECURITY SOFTWARE)
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
Short List
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS
Short List
RACE A NATION
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE
Gold
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY
Short List
SENIORS FOR SENIORS
VODAFONE / VODAFONE
McCANN PRAGUE CZECH REPUBLIC
Short List
A13 Not-for-profit / Charity / Governemt
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE
Short List
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN
Short List
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM
Short List
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM
Bronze
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE
Short List
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE
Silver
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY
Short List
B01 Use of Ambient Media: Small Scale
SEETROEN
CITROEN / CITROEN
BETC Paris FRANCE
Short List
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE
Bronze
B02 Use of Ambient Media: Large Scale
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY
Short List
STREET STORY
NIKE RUSSIA / NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Short List
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Bronze
B03 Use of Broadcast
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM
Short List
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
B04 Use of Print or Outdoor
STATION WITH A VIEW
SKODA FRANCE / SKODA KAROQ
ROSAPARK Paris FRANCE
Short List
C01 Guerrilla Marketing & Stunts
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE
Short List
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Gold
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN
Bronze
C02 Live Shows / Concerts / Festivals
#UNWANTED
NGO WOMANS RIGHT CENTER / HUMAN RIGHTS AND GENDER EQUALITY
McCANN BELGRADE SERBIA
Short List
C03 Exhibitions / Installations
CABIN CURE
VISIT SWEDEN / VISIT SWEDEN
VISIT SWEDEN Stockholm SWEDEN
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS
Short List
HYUNDAI PAVILION 2018 PYEONGCHANG WINTER OLYMPICS
HYUNDAI MOTOR COMPANY / HYUNDAI PAVILION (AUTOMOBILE BRAND EXPERIENCE SPACE)
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
Short List
C04 Competitions & Promotional Games
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY REKLAME Oslo NORWAY
Short List
C05 Customer Retail / In-Store Experience
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Bronze
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH / FOOD RETAILER
HEIMAT Berlin GERMANY
Short List
C07  Customer Acquisition & Retention
GRANDMA HACKERS
STOFA / SAFESURF (CYBER SECURITY SOFTWARE)
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
Short List
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN
Bronze
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY
Silver
KENTUCKY FINE CHINA
KFC / KENTUCKY FRIED CHICKEN
IRIS London UNITED KINGDOM
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
FEATURING ALEXA
TOO MANY T'S / TOO MANY T'S
SERVICEPLAN GERMANY Munich GERMANY
Short List
LEGO HOUSE MINI CHEF
LEGO / MINI CHEF FAMILY RESTAURANT
HIQ GöTEBORG Göteborg SWEDEN
Short List
D02 Use of Mobile & Devices
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY REKLAME Oslo NORWAY
Short List
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS
Bronze
D03 Use of Social & Digital Platforms
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN
Short List
MALI - THE CHATBOT OF THE FEDERAL FORCED ARMY
BUNDESMINISTERIUM DER VERTEIDIGUNG / FEDERAL ARMED FORCES OF GERMANY
BUNDESMINISTERIUM DER VERTEIDIGUNG Berlin GERMANY
Short List
GAME OF TORRENTS
MEDIA MARKT / VIDEO
WUNDERMAN Antwerp BELGIUM
Short List
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM
Short List
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM
Short List
D05 Payment Solutions
ECO PARKING
HYUNDAI / HYUNDAI KONA ELECTRIC
HAVAS Madrid SPAIN
Short List
E01 Launch / Re-launch
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE
Silver
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Silver
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE
Silver
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE
Short List
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY
Bronze
E02 Sponsorship & Brand Partnership
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE
Silver
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM
Silver
F01 Integrated Campaign led by Brand Experience & Activation
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM
Short List
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM
Short List
F02 Low Budget / High Impact Campaign
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA
Bronze

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

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Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

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